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Due to a swell of memberships (doubled in the past year), the world’s largest cotton initiative is on track to make an impact. It has been reported that the Better Cotton Growth and Innovation Fund (GIF) is set to meet its aim to reach five million farmers by 2020. In just the past years, it has reportedly benefited 600,000 farmers.

Initiated by the Better Cotton Initiative and the Sustainable Trade Initiative (IDH), the fund has by organised at a crucial time with one recent report revealing that sustainable cotton represents not even a fraction of global production. The Better Cotton Initiative has been one of a few notable driving forces for progress in this area, however.

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