The bottled water industry is under pressure to respond to the plastic waste crisis. One solution that is being experimented with is edible and biodegradable packaging. Meanwhile, Tesco has become the first UK supermarket to respond to the plastic waste crisis by stocking recyclable cans of pure spring water.
Having teamed with with CanO Water brand, the cans of water are available at 700 stores across the UK.
“Aluminium cans have the highest recycling rate of any product out there and a recycled can could be back on the shelf as another one in just 60 days,” CanO Water’s co-founder, Ariel Booker, said.
Bravo @canowater. What a great product. I wonder when @CocaCola will cotton on, stop wasting plastic & stick to cans of coke instead - tastes better, wastes better. #dumpthebottle pic.twitter.com/U4ylodftB4
— Matt Quinn (@cloudymatt) August 7, 2018
As stated on the CanO website, "approximately 75% of all aluminium ever produced since 1888 is still in productive use". Additionally, "recycling aluminium uses only around 5% of the energy and emissions needed to make it from the raw material initially". Billed as a being much more sustainable than bottled water, "the average aluminum can" is said to be "made from 68 percent total recycled content, the highest of any beverage container".
The water itself is sourced from Alps.
*The Good Shopping Guide's current ethical rankings for bottled water brands.