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Ethical brand ratings and accreditation since 2001

What Do The GOOD Shopping Guide Readers Really Want?  

What Do The GOOD Shopping Guide Readers Really Want?  

Reader survey: discover what our readers really want and how your brand can connect with this values-driven audience through accreditation.

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Which Ethical Certification Is Right For My Business?

Which Ethical Certification Is Right For My Business?

AI compares B Corp and The GOOD Shopping Guide to help ethical businesses choose the right certification for their goals.

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