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Ethical brand ratings and accreditation since 2001

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Iceland

How ethical is Iceland?

Iceland is one of The Good Shopping Guide’s leading ethical Supermarkets. The brand receives an excellent Good Shopping Guide Ethical Score in our Ethical Supermarkets Ratings Table and therefore passes our Ethical Benchmark as an ethical brand.

We encourage other companies in the Ethical Supermarkets sector to follow Iceland’s example and adopt more ethical guidelines and methods.

What does Iceland do?

Iceland is a British supermarket business with its corporate headquarters in Deeside, Wales (formally Iceland Foods Ltd.). Along with non-frozen grocery products like produce, meat, dairy, and dry goods, it mostly sells frozen foods, such as prepared dinners and veggies. The Food Warehouse retail chain is run by the same corporation.

In what areas does Iceland perform well? 

The brand received a top rating in most of our research assessment areas such as Organic Products, Environmental Reports, Animal Welfare, Political Donations, and Genetic Modification.

How could Iceland rate higher on our Ethical Supermarkets Ratings Tables? 

Due to its high ranking, Iceland is eligible for Ethical Accreditation from The Good Shopping Guide. To improve its score further, the brand should invest its efforts in obtaining this status and improving its issues with a lack of Fairtrade products and some Human Rights criticisms.

Ethical performance in category

0

GSG score

64
64

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Good

  • Nuclear Power

    Good

Animal

  • Animal Welfare

    Poor

  • Vegetarian/Vegan

    Good

People

  • Armaments

    Good

  • Political Donations

    Good

  • Human Rights

    Acceptable

  • Fairtrade

    Poor

Other

  • Ethical Accreditation

    Poor

  • Other Criticisms

    Acceptable

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating