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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is KP? 

KP is included in The Good Shopping Guide’s Jam and spreads Ethical Ratings Table. KP has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. KP might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination and suggestions for ethical development.

Are you interested in seeing how KP rates against other brands within the Ethical Jams and Spreads sector? Visit the Jams and Spreads Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does KP do?

KP was founded in 1853 and is a retailer of a range of UK snacks and foods. KP is a part of the Intersnack group which produces savoury snacks in over 30 countries. KP snacks owns a range of other brands such as McCoys, Hula Hoops and Nik Naks.

For which criteria does KP perform poorly? 

KP received a low rating as the products are not Vegetarian or Organic. The brand receives a middle rating for its Genetic Modification Policy as there is no statement released but also no criticisms.

In what areas does KP score well for its ethics?

KP receives a high score for its Environmental Report as Intersnack has a sustainability report including evidence of progress on previously set goals as well as future goals for waste reduction, carbon emissions and packaging.

How can KP improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

KP may improve its rating and fulfil our fundamental ethical requirements by releasing a Genetic modification policy and introducing a vegetarian or organic range.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating