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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Is KP an ethical and sustainable brand? 

Within The Good Shopping Guide’s Ethical Crisps sector, KP is a top-rated brand due to its above-benchmark score.

Because KP already has an excellent score on the Crisps Ethical Ratings Table, it is eligible for Ethical Accreditation. All KP needs to do is get in touch with The Good Shopping Guide to apply. After KP has sent The Good Shopping Guide its application, it will be offered the use of our ethical mark. Additionally, the brand will receive some tips on how to improve its score further.

Are you interested in finding out how other popular brands rank against KP within the Ethical Crisps sector? Have a look at The Good Shopping Guide’s Crisps Ethical Ratings Table. Our Ratings Tables can help you discover more about the criteria that a brand must fulfil in order to receive a top rating.

All brands are encouraged by The Good Shopping Guide to start introducing more ethical practices, taking inspiration from our top-rated brands like KP.

What makes KP crisps so ethical? 

As a top-rated brand, KP receives a top score in most of The Good Shopping Guide’s categories. These include Animal Welfare, Armaments and Nuclear Power.

Do KP crisps use genetically modified ingredients?

KP receives a middle rating for The Good Shopping Guide’s Genetic Modification category as the brand does not have any criticisms or a statement.

What can KP do to improve its score? 

KP’s top score in The Good Shopping Guide’s Ethical Crisps sector is the result of an assessment of multiple ethical criteria.

Because its score already meets the minimum ethical benchmark on the Crisps Ethical Ratings Table, KP is encouraged to apply for Ethical Accreditation. After The Good Shopping Guide has received KP’s application, we will offer it the use of our logo and some tips on how to improve its score further.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands within the Ethical  Crisps sector have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating