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Ethical brand ratings and accreditation since 2001

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The People’s Pension

How ethical is The People’s Pension?

The People’s Pension, a pension provider brand, is one of The Good Shopping Guide’s leading ethical brands.

The People’s Pension receives an excellent Good Shopping Guide Ethical Score in our Ethical Pension Ratings Table and therefore passes our Ethical Benchmark as a good ethical brand, with good policies for protecting the Environment, Animals, and People.

We encourage other companies in the Pension sector to follow The People’s Pension example and adopt more ethical policies and practices.

What does The People’s Pension do?

Employers now have a new obligation under the UK Pensions Act of 2008 to automatically enroll qualified employees in workplace pension plans that adhere to a set of minimal requirements. B&CE established The People’s Pension in 2011 for employers who needed the plan to fulfill their Act obligations starting in October 2012. The People’s Pension announced in September 2014 that it has welcomed its millionth member.

In what areas does The People’s Pension perform well? 

The People’s Pension received a top rating in rated categories such as Political Donations and Irresponsible Lending.

How could The People’s Pension rate be higher on our Ethical Ratings Tables? 

Due to its excellent score, The People’s Pension is eligible for Ethical Accreditation from The Good Shopping Guide. To improve its score further, The People’s Pension should consider bettering the Responsible Investment Policy adopted by the company.

If you are interested in receiving advice about brand sustainability and ethics, get in touch to find out more about Ethical Accreditation, or follow this link to our Ethical Accreditation Application page.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating