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The People’s Pension

How ethical is The People’s Pension?

The People’s Pension, a pension provider brand, is one of The Good Shopping Guide’s leading ethical brands.

The People’s Pension receives a reasonable Good Shopping Guide Ethical Score in our Ethical Pension Ratings Table but falls slightly short of our ethical benchmark. We encourage The People’s Pension to improve its ethical rating in the required areas.

What does The People’s Pension do?

Employers now have a new obligation under the UK Pensions Act of 2008 to automatically enroll qualified employees in workplace pension plans that adhere to a set of minimal requirements. B&CE established The People’s Pension in 2011 for employers who needed the plan to fulfill their Act obligations starting in October 2012. The People’s Pension announced in September 2014 that it has welcomed its millionth member.

In what areas does The People’s Pension perform well? 

The People’s Pension received a top rating in categories such as Political Donations and Irresponsible Lending.

How can The People’s Pension improve its score on our Ethical Ratings Tables? 

The People’s Pension is very close to being eligible for Ethical Accreditation from The Good Shopping Guide. To improve its score and appear above the benchmark, The People’s Pension should consider bettering its Responsible Investment Policy and Environmental Report.

If you are interested in receiving advice about brand sustainability and ethics, get in touch to find out more about Ethical Accreditation, or follow this link to our Ethical Accreditation Application page.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating