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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


How ethical and sustainable is Traidcraft?

Traidcraft is a brand of coffee ethically rated by The Good Shopping Guide. The brand scored very highly in The Good Shopping Guide’s Ethical Coffee Ratings Table. This brand scores above our ethical benchmark for this category. Traidcraft also ranks in the top percentile in the majority of our research categories, the exceptions being Genetic Modification and Ethical

If Traidcraft submitted an application for Ethical Accreditation from The Good Shopping Guide, we would be increasingly more than willing to award it that status. By doing this Traidcraft would be joining The Good Shopping Guide Ethically Accredited brand group, which so many shoppers trust and support.

For more information regarding the ethical issues of this company and the brands they supply please visit our Ethical Coffee sector research page, and see how competitive brands score in our Ethical Coffee Ratings Table.

What is Traidcraft and what does it do?

Traidcraft was founded back in 1979, when it published its first hand-drawn catalogue, showcasing jute handicrafts from Bangladesh. The range quickly expanded to include food items from around the world. In 1989 the brand became founding members of the World Fair Trade Organisation and in 1992, it co-founded the Fairtrade Foundation. Traidcraft have been going strong ever since, advocating the importance of organic farming, sustainability and transparency to the lives of growers, producers and artisans around the world. Over the past 40 years, it has been a main player in the introduction of Fairtrade chocolate, coffee, tea, fruit juice, wine and even sustainably grown Fairtrade palm oil.

Where does Traidcraft score well as a brand ethically?

Traidcraft scores in the top percent of brands in most of our assessment categories such as Animal Welfare, Organic coffee, Vegetarian/Vegan products and Fairtrade products.

How can Traidcraft improve its ethical rating?

The Good Shopping Guide uses a plethora of criteria to determine if a brand is considered ethical and suitable for Ethical Accreditation. Traidcraft’s scores in each of its assessed areas is calculated based on these criteria. In order to improve its ethical rating, the brand can submit itself for Ethical Accreditation and gain that status. As well as this, the brand could potentially rank more highly within the category of genetic modification by following in the footsteps of other highly ranking brands such as Clipper, Cafédirect and Percol.

Whether your business grows, roasts, or sells ethically and sustainably produced coffee beans or grounds, why not find out if you can get accredited by The Good Shopping Guide? Complete our simple initial evaluation form for brands, companies, and products.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare



  • Armaments


  • Political Donations


  • Fairtrade



  • Ethical Accreditation


  • Public Record Criticisms


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