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The Co-op has announced a move that will save it approximately 350 tonnes of annual plastic consumption: a switch to 50% recycled plastic for its own-brand bottled water.

The move is part of the retailer’s commitment to improve resource efficiency and sustainability practices.  The bottles will be 100% recyclable, and the move represents another notable step after the launch of own-brand plastic free teabags.

As a result of the use of 50% recycled plastic, the bottles will have a cloudier and slightly grayish tinge to them (pictured above), which may challenge aesthetic taste when it comes to a consumer’s ethical shopping decision.

About the issue, Co-op environment manager, Iain Ferguson, commented that: “Suppliers are working hard to make the bottle clearer – and they already have. In the meantime, our bottles will wear this greyish colour which I see as a badge of honour – we are part of the market for recycled products and are proud of that.”

The question is: Would you be deterred from buying the 50% recycled plastic bottles due to the cloudy appearance? Vote on Twitter:

Poll: We need your opinion.
Would you be deterred from buying @coopuk own-brand 50% recycled plastic bottles due to their cloudy appearance? More here: #bottledwater— Good Shopping Guide (@EthicalCompany) April 4, 2018

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*Review the latest ethical company index rankings for bottled water brands.

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