Co-op own-brand bottled water to switch to 50% recycled plastic by The Good Shopping Guide | Apr 4, 2018 | Ethical Shopping Blog | 0 comments The Co-op has announced a move that will save it approximately 350 tonnes of annual plastic consumption: a switch to 50% recycled plastic for its own-brand bottled water. The move is part of the retailer’s commitment to improve resource efficiency and sustainability practices. The bottles will be 100% recyclable, and the move represents another notable step after the launch of own-brand plastic free teabags. As a result of the use of 50% recycled plastic, the bottles will have a cloudier and slightly grayish tinge to them (pictured above), which may challenge aesthetic taste when it comes to a consumer’s ethical shopping decision. About the issue, Co-op environment manager, Iain Ferguson, commented that: “Suppliers are working hard to make the bottle clearer – and they already have. In the meantime, our bottles will wear this greyish colour which I see as a badge of honour – we are part of the market for recycled products and are proud of that.” The question is: Would you be deterred from buying the 50% recycled plastic bottles due to the cloudy appearance? Vote on Twitter: Poll: We need your opinion.Would you be deterred from buying @coopuk own-brand 50% recycled plastic bottles due to their cloudy appearance? More here: https://t.co/shCmDQlUtt #bottledwater— Good Shopping Guide (@EthicalCompany) April 4, 2018 Read more. *Review the latest ethical company index rankings for bottled water brands.