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Co-op will become the first UK retailer to trial reverse vending machines. The trial is part of the company’s commitment to increase recycling and reduce marine pollution, with the deposit and return scheme to be unveiled at a pop-up Co-op store at four major music festivals this summer. The list of festivals where you can find the reverse vending machines are Download (8-10 June), Latitude (12-15 July) and Reading and Leeds festivals (24-26 August).

In short, the scheme works like this:Co-op pop-up stores will have a mandatory deposit added to the price, with revellers able to return them to the reverse vending machine in exchange for a voucher to spend in the on-site stores. To close the loop in this trial, the bottles collected at each festival will then go on to be recycled to create bottles for Co-op’s own brand bottled water.

Jo Whitfield, Retail CEO, Co-op, said:

Reducing the amount of plastic that makes its way to landfill is really important to us and our members. I’m excited that, in partnership with Live Nation and Recycling Options, we have the opportunity to bring these machines to the UK only a few months after they were officially given the green light by the Government. We’re committed to giving our customers ways to make more ethical choices, so this is a hugely exciting milestone in our sustainability journey to achieve our future aim of making all of our food packaging 100% recyclable.

More here.

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