Select Page

A CSR study has been published on US consumers utilizing what is being described as “benchmark data”. Researchers started collecting the data back in 1993, and the study reveals that 63% of US consumers are hopeful businesses will take the lead to drive social and environmental change moving forward, in the absence of government regulation. 78% want companies to address important social justice issues, while 87% of consumer polled said they will purchase a product because a company advocated for an issue they cared about.

In addition to this, it has been revealed that 76% of US consumers will refuse to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs.

You can download the study here. A summary was also published by Sustainable Brands.

Share This