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There are a number of genuine ethical beauty options available. Our latest ethical comparison rankings show which brands to buy and which to avoid!

Early today we released a highly anticipated update to the ethical comparison rankings for the world’s cosmetics brands.

Based on our latest independent research and ethical company report(s), this highly anticipated update consists of a total of 29 cosmetics brands. Of those 29 brands we researched, 9 have been given a top ranking on the ethical index. This means there are a number of genuine ethical beauty options available.

Ethical and Not-So-Ethical Beauty

There are a number of newsworthy items as a result of our investigations.

As with the massive update we recently released concerning the ethical standing of popular skincare brands, the BIG news is that The Body Shop has regained its ethical status. In recent years, The Body Shop consistently ranked among the least ethical brands. However, recent changes in company ownership has seen The Body Shop become a top ranking brand on the ethical index in both our Make-Up and Skincare reports.

This means that The Body Shop joins Green People, Neal’s Yard Remedies, Odylique, TanOrganic, PHB Ethical Beauty, Beauty Without Cruelty, Lavera and Dr. Hauschka as a clear ethical option for all your cosmetic needs.

However, only Green People and Neal’s Yard Remedies have perfect ethical ratings. Additionally, of the 9 top ranking brands only Green People, Neal’s Yard Remedies, OdyliqueTanOrganic, and PHB Ethical Beauty have attained Ethical Accreditation and are therefore highly recommended by The Good Shopping Guide.

Keeping with the positive news, Procter & Gamble has moved off the bottom of the ethical beauty charts.

In their place, however, is Elizabeth Arden – which became a subsidiary of Revlon Inc in 2016 – and Revlon, both of which slip from middle position on the table with an ECI of 62 to a very low ECI of 29.  Revlon Inc is majority owned by holding company MacAndrews & Forbes, who’s activities have contributed to the low score of these brands.

Dior is another brand to have suffered a dramatic drop – from one of the ‘good’ brands with an ECI of 77 down to a poor 46 and appearing in the do not buy column.  Again, this is due to the company group activities.

Finally, another noteworthy development concerns the ethical status of Bourjois. Once ranked fairly high and recommended as a ethical beauty option, they too have suffered a big drop – again, due to new company ownership (bought by Coty Inc in 2015).

For the updated ethical beauty rankings and for a complete breakdown of our findings, see the Make-Upsection of The Good Shopping Guide.

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