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Like many of The Good Shopping Guide’s ethical pet food brands, Feelwells was born from a desire by the founder to give her dog healthy, natural, tasty, nutritious dog treats, but unable to find what she was looking for, she started making her own.

Feelwells is one of the founder members of the Campaign for Real Pet Food which works to promote the use of good quality ingredients and clear and honest labelling in pet food.  Their treats are free from artificial colours, flavours, preservatives, wheat/wheat-gluten, egg, soya, GM ingredients, added sugars and salts.

Feelwells receives a high-ranking Ethical Company Index score of 85 in the Cat & Dog Food research and has successfully maintained independent Ethical Accreditation from The Ethical Company Organisation since 2009, reflecting the company’s commitment to transparency.

The Feelwells range – which now includes dry and wet dog food – can be purchased directly from the company’s online shop.

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