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Ethical Food & Drink – Vegan & Vegetarian Foods

There are increasingly substantial philosophical and scientific arguments being made about adopting a complete or at least partial vegetarian diet. That said, there are also nuances and the debates will likely rage on. A clear empirical guide begins with the suggestion that reducing red meat consumption is a good first step.

Whether you’re a full-time vegetarian or working to integrate more of a vegetarian diet into your weekly meal plans, there are an increasing number of options. It wasn’t too long ago one had a choice between either bean burgers or bean sausages. Now there are dozens of brands specialising in animal-friendly, ethical vegetarian foods – from meat-free pâtés to non-dairy cheese. Potential buyers of these products should be aware that some of the more prominent brands are owned by much larger manufacturers, who may or may not have their hands in all sorts of nasty things, including less than ethical industrial food practices.

Hidden ingredients

Even to those who do not follow a vegetarian diet, the number of hidden animal products in everyday foods might come as a surprise. For example, gelatine, which is derived from animal skins and bones, can be found as a gelling agent in sweets, margarine, yoghurt, medicine capsules and jelly. It also appears in some wines and is a key ingredient in photographic film. Animal fats may be used to fry crisps or chips, and in the baking of biscuits and bread, while many E numbers (such as cochineal, E120) are of animal or even insect origin.

While it is illegal for a company to deliberately mislead people into believing a product is vegetarian, there is currently no legal definition either in the UK or EU of what the term means when it is used on packaging. The ‘suitable for vegetarians’ logo is a ‘voluntary claim’, which means that there is no regulation to protect it. The National Consumer Council ( has found that this provoked significant concerns amongst the general public, and has called for consistent, legal definitions of ‘vegetarian’ and other terms to be enforced. 

The seedling symbol

Products displaying the Vegetarian Society’s seedling symbol are guaranteed to be free from animal ingredients. The Society carries out independent inspections of all its approved brands, to ensure they meet a strict set of criteria. These state that the product must be free from animal flesh or any related ingredients derived from animal slaughter, free from genetically modified organisms and free from cruelty (i.e. not tested on animals). Only free range eggs can be used in Vegetarian Society approved foods, and thorough cleaning of factory equipment must be carried out to ensure there is no contamination of the production line by animal ingredients.


The Vegetarian Society’s website ( carries a searchable database of all approved brands.

Ready meals

In the refrigerator aisles, there are more and more vegetarian options becoming available for quick and easy meals. VBites is one high ranking brand offering genuinely innovative vegetarian products. These are the people behind the Cheatin’ meats range. As well as meat-free ‘meats’, VBites also sells dairy-free cheeses and is at the forefront of researching new vegetarian lines. VBites is accredited by The Ethical Company Organisation.

What many of the companies surveyed here show is that vegetarian alternatives are becoming valuable in their own right; they are no longer just substitutes for meat, but rounded, nutritionally complete foods based on strong vegetarian traditions from countries as far apart as Greece and India.

Key Research

Below you will find links to the key sections of our ethical research in Food & Drink:

We have created ethical comparison rankings for the following brands, based on the activities of the company group (see above tables): Cheatin’, Vegi-Deli, Create a Goodlife, Biona, GranoVita, Amy’s, Forest Foods, Fry’s, Linda McCartney, Realeat, Viana, Granose, Cauldron Foods, Dalepak Meat Free, Quorn, Tivall.

Disclosure:  Some of the links above are affiliate links, meaning we earn commission if you click through and make a purchase. Placement and use of these links has no bearing in terms of the ethical scores that we give to a brand.  All commission earned by The Good Shopping Guide is re-invested into the research carried out by The Ethical Company Organisation.

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