Feminine care: Top ethical brand, Mooncup, re-awarded Ethical Accreditation by The Good Shopping Guide | Jan 19, 2018 | Ethical Accreditation, Ethical Shopping Blog | 0 comments We are extremely pleased to announce that top ranking feminine care brand, Mooncup, has been re-awarded Ethical Accreditation for the 14th straight year. The brand was first awarded Ethical Accreditation in 2004. If you’re new to the brand, Mooncup is the original, soft, medical-grade silicone menstrual cup designed by women as the convenient, safe and eco-friendly alternative to tampons and pads. When it comes to being eco-friendly in particular, it is estimated that each woman uses around 11,000 disposable sanitary products in a lifetime which end up in the sea or landfill. One of the major benefits of owning a Mooncup is how much waste it saves. Mooncup has consistently ranked top of the ethical index for feminine care brands, establishing themselves as a true leader in the sector. Scoring top marks across all research categories, they currently have a perfect 100 ECI. Most recently, Mooncup launched its ‘Period Drama Campaign’. “With a touch of humour, the film shines a light on the drama of disposable sanitary products, inviting us to leave the past behind and choose another way”.original medical grade silicone menstrual cup was created in 2002. Still most of us reach out on ‘autopilot’ for disposables every month, without knowing there’s a better option. Meanwhile, the conversation around periods at large has thankfully been changing- gaining new ground from the Tampon Tax debate to Olympic medalist Fu Yuanhui commenting on her period’s impact on her performance. We believe that Mooncup has played its part too: from the very liberation that the product offers to the mischief of our ‘Love your vagina’ campaign in 2010 to the Tampon vs Mooncup rap battle in 2013. You can learn more about Mooncup and purchase their products here. Alternatively, if you have any questions you can also find them on Twitter (@mooncupltd).