Hilton becomes first major hotel company to commit to science-based targets, aiming to reduce carbon emissions by 61%. Move inspired by shifting consumer demand. by The Good Shopping Guide | May 30, 2018 | Ethical Shopping Blog | 0 comments This is big news for the hospitality industry. Hilton has become the first major hotel company to commit to science-based targets with the aim of reducing carbon emissions by 61% by 2030. The new sustainability objectives will help the company align with the Paris Agreement. Good news! The @HiltonHotels becomes the first major hotel company to put in place science-based targets to reduce carbon emissions by 61% in 2030 in line with the #ParisAgreement https://t.co/Vtgs84TljA#climateaction @sciencetargets @GCAS2018 pic.twitter.com/vszQSmgIoi — UN Climate Change (@UNFCCC) May 26, 2018 In addition to the carbon emissions reduction targets, the company committed to sending zero soap to landfill, doubling the amount of investment in local and minority-owned suppliers, as well as doubling investment in programs to help women and youth around the world. These new policy developments and others have been designed as part of Hilton’s Travel with Purpose strategy in conjunction with the UN’s 2030 Sustainable Development Agenda. The company also cited a recent consumer survey as a source of inspiration. In a survey of 72,000 Hilton guests, it was found that social, environmental and ethical considerations were central to their consumer preferences, especially for the younger generation. Interestingly, the company survey found that 33% of potential customers actively seek ethical information before booking. Of that 33%, it was found that 60% investigate ethics in detail even if the information is not readily accessible. More here.