New “plastic free” label to help consumers make informed shopping choices by The Good Shopping Guide | May 21, 2018 | Ethical Shopping Blog | 0 comments A new “plastic free” label will be made available to businesses and retailers. It follows the launch of the Plastic Free Trust Mark, organised by A Plastic Planet. The main purpose of the label is to let shoppers know which products use eco-friendly packaging and which do not, in addition to supporting a broader retailer transition away from plastic packaging. A Plastic Planet Co-Founder Sian Sutherland recently commented, Our Trust Mark cuts through the confusion of symbols and labels and tells you just one thing – this packaging is plastic-free and therefore guilt-free. Finally shoppers can be part of the solution not the problem. Iceland among first to adopt In recent months, Iceland has pledged to remove plastic packaging from all own brand food by 2023 in addition to some impressive palm oil commitments. Now the popular UK frozen food retailer has announced that they will be among the first to adopt the “plastic free” label on packaging. Tea brand, Teapigs, as well as Dutch supermarket chain, Ekoplaza, have also confirmed use of the new label. More here.