Select Page

After another successful research cycle, The Good Shopping Guide team has put together the new ethical rankings for vitamin brands. These updated rankings reveal a number of talking points.

The featured news concerns the brand Viridian. Available in numerous countries, Viridian has made tremendous steps in its climb up the ethical charts. In fact, the brand now scores a perfect 100 ECI in The Good Shopping Guide. This is the result of perfect marks in numerous categories across environment, human rights, animal welfare and ‘other’ headings.

Viridian is joined at the very top of the ethical table alongside Fushi, Neal’s Yard and Oxford Vitality. All of these brands have attained ethical accreditation and are highly recommended by The Good Shopping Guide. A special note should also be made for Floradix, Higher Nature and Holland & Barrett for ranking in the green with 91, 91 and 86 ECIs respectively.

Disappointingly, Pukka has dropped from the top section of the ethical league table to the bottom! This is largely a consequence of the brand being bought by Unilever, as reported here. In fact, Pukka has ranked so poorly on the ethical index, their overall ECI score has dropped below 50! This will likely be met with dismay and a sense of letdown by our many readers and also the many others who follows our authoritative ethical brand rankings.

For more information, head over to the vitamin section of The Good Shopping Guide.

Share This