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New ethical scores for skincare brands have been released. The latest ethical comparison rankings reveal a lengthy list of shopping options.

Organic skincare? Cruelty free? Sustainable beauty?

Our latest research breaks down how over 40 skincare brands rank and compare across numerous ethical categories, from environment to animal welfare.

We’ve found that several brands now score perfectly across all ethical catorgories: Fushi Wellbeing, Green People, Herbfarmacy, Living Naturally, Neal’s Yard Remedies, Oy! and Tan Organic. Also among the top scorers are Made for Life, Odylique, Honesty, incognito, PHB Ethical Beauty and Bloomtown.

Each one of these brands has Ethical Accreditation, meaning they are highly recommended by The Good Shopping Guide as genuine leaders in ethical beauty.

Interesting results

Bulldog Skincare continues its fall from grace, having previously slipped down from the most ethical list. The brand currently ranks middle tier with a 63 ECI, scoring notably poor for animal welfare.

Clarins has shown a slight improvement in ethical standing, while the likes of Garnier, L’Oreal,  Aveda, Clinique, Estee Lauder, and Olay remain among the worst for ethical practice.

Each of these brands show mixed results under environmental categories. All of them also score very badly for animal welfare.


Packaging continues to be a problem for many brands, with consumer pressure growing about the extent of plastic waste being produced. Some brands such as L’Occitane, Weleda and Neal’s Yard use glass and aluminum, which can be easily recycled to package some of their skincare products. But plastic free, circular packaging will likely be on most company’s agenda moving forward.

More information and a breakdown of the latest ethical scores can be found here.

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