Swedish denim brand Cheap Monday working toward 100% sustainability by The Good Shopping Guide | Sep 26, 2017 | Ethical Shopping Blog | 0 comments Making fashion news is Swedish denim brand, Cheap Monday. The brand, which is part of the H&M group, has committed to impressive sustainability targets as part of its overall business model. Focusing on a 100% sustainability target for its Fall/ Winter 2018 collection, Cheap Monday is quickly moving to the fore of the ethical fashion and sustainable fashion movement in terms of mainstream brands. FashionNetwork.com has published an interview with marketing director Rocky af Ekenstam Brennicke, which you can read here. The brand has not yet been included in The Good Shopping Guide, though we encourage you to review our latest ethical comparison rankings for fashion brands.