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The North Face has launched a new beanie, which is said to be ‘net-negative’. The material used is what the company has called ““Climate Beneficial™ wool”, an essential item that allows for the production of the Cali Wool Beanie to have net negative carbon impact.

It has also been reported that VF Corporation, the parent company of The North Face, and who also owns Timberland, has recently committed to the science based targets initiative.

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