Skip to content

Ethical brand ratings and accreditation since 2001

Back to table

Celtic Connection

How ethical is Celtic Connection?

Celtic Connection, an eco-friendly cat and dog food brand owned by Emgee Trading, is one of The Good Shopping Guide’s top-rated ethical brands. 

The brand receives an excellent Good Shopping Guide ethical score of 100 in our Ethical Cat & Dog Food Ratings Table and therefore passes our ethical benchmark with flying colours.

We encourage other companies in the Cat & Dog Food sector to follow Celtic Connections’ example and adopt more ethical policies and practices.

In which areas does Celtic Connection perform well?

With a perfect GSG score of 100, Celtic Connection performs well across all criteria within our research. Notably, Celtic Connection receives a top rating for Organic, as it has organic products certified by Organic Farmers & Growers

Celtic Connection also receives 100% in our Animals category. The brand received a top rating for Animal Welfare, and has had its status confirmed as a cruelty-free brand. Celtic Connection therefore also receives a top rating for Vegetarian/Vegan, due to its certification from The Vegetarian Society.

What makes Celtic Connection so sustainable?

Celtic Connection has a wide range of sustainable initiatives that further the brand’s ethical status. The brand has made donations to a range of animal welfare charities, including Allerton Cat Rescue, Raise For Strays, and StreetVet UK

Additionally, Celtic Connection pays close attention to the sustainability of its packaging. The brand has chosen to adopt bespoke packaging produced by a company that adheres to PEFC requirements, which promotes more sustainable forest management.  

The packaging is 100% biodegradable and therefore minimises the waste produced by Celtic Connection products.

How did Celtic Connection attain Ethical Accreditation?

Celtic Connection has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Celtic Connection is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Celtic Connection is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Celtic Connection as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating