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Ethical Shopping Guide

Compare our ethical rankings of the world’s leading brands. Challenging corporate malpractice, by exposing a range of environmental, animal welfare and human rights issues, since 2002.

Ethical Energy

Ethical Kitchen Appliances

Ethical Fashion Retailers

Ethical Supermarkets

Ethical Cat Dog Food

Ethical Food & Drinks

Ethical Coffee Shops

Ethical Health & Beauty

Ethical Money

Ethical News

Ethical Accreditation

Ethical Accreditation is designed to support ethical companies’ reputations and sales by clearly showing that the company is independently endorsed by the Ethical Company Organisation.

The logos can be displayed on product packaging, websites, advertising, press releases and stationery, so that people can easily identify the most ethical companies.

Featured Ethical Companies

Featured Ethical Company Reviews give you the opportunity to showcase your company to our user base of ethical shoppers, with links directly through to purchase.

As well as background information about the company and products, this is an ideal platform for communicating directly with potential customers about your company’s core ethical values.


Complete List of Product Categories

The Good Shopping Guide Book

For over a decade, The Good Shopping Guide established itself as the world-leading ethical shopping reference book. Here you can buy the final version which was published in 2012.

The book reports on and ranks the ethical scores of the companies behind hundreds of the world’s biggest brands – with regard to the Environment, Animal Welfare and Human Rights records.

Over 60 different product sectors are covered, everything from Banks to Butter and Washing Machines to Jeans. Each product section gives useful information about the ethical issues to take in to consideration when purchasing that product, and an at-a-glance summary of the overall ethicality scores of different companies and brands.

Ethical Company News

Ethical Pet Food: Lily’s Kitchen

Ethical Pet Food: Lily’s Kitchen

A border terrier’s battle with itchy skin, became the inspiration behind Lily’s Kitchen’s healthy food for cats and dogs.  After cooking for Lily and nursing her back to health,...

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Ethical and Natural Pet Care: Verm-X

Ethical and Natural Pet Care: Verm-X

Verm-X - a natural product for the control of intestinal hygiene in animals – has been re-awarded independent Ethical Accreditation for the 10th successive year. Verm-X is a 100%...

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Ethical Footwear: Po-Zu

Ethical Footwear: Po-Zu

Po-Zu are the pioneering creators of sustainable and ethically sourced shoes and have featured as one of the top-ranking ethical footwear brands in The Good Shopping Guide since...

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Ethical News Blog

Ethical. Period

Ethical. Period

Natracare is a pioneer in natural feminine hygiene products, having developed the world’s first brand of organic and natural period products in 1989. Natracare provides a range...

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