Toothpaste: Ethical Comparison Ratings Table
Plastic-free toothpaste and toothbrushes have gained popularity in recent years as consumers have become more conscious of plastic waste. But which companies continue to use toxic chemicals, palm oil, and animal testing? And which brand makes the most environmentally friendly toothpaste?
Benchmark score within the category
Toothpaste: Ethical Comparison Ratings Table

Green People

Green People Ethical Rating
Parent company: The Green People Company Ltd
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Good
-
Nuclear Power
Good
Animal
-
Animal Welfare
Good
-
Vegetarian/Vegan
Good
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Good
-
Public Record Criticisms
Good
-
Ethical Innovator
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Waken

Waken Ethical Rating
Parent company: Mintology Ltd
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
Animal
-
Animal Welfare
Good
-
Vegetarian/Vegan
Good
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Good
-
Public Record Criticisms
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Weleda

Weleda Ethical Rating
Parent company: Weleda AG
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Good
-
Nuclear Power
Good
Animal
-
Animal Welfare
Good
-
Vegetarian/Vegan
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Good
-
Ethical Innovator
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Kingfisher

Kingfisher Ethical Rating
Parent company: Kingfisher Natural Toothpaste
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
Animal
-
Animal Welfare
Good
-
Vegetarian/Vegan
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

AloeDent

AloeDent Ethical Rating
Parent company: Dr Organic Group Ltd/Optima Consumer Health Ltd
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Poor
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
Animal
-
Animal Welfare
Acceptable
-
Vegetarian/Vegan
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

BlanX

BlanX Ethical Rating
Parent company: Coswell S.p.A.
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Poor
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
Animal
-
Animal Welfare
Acceptable
-
Vegetarian/Vegan
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

JĀSÖN

JĀSÖN Ethical Rating
Parent company: The Hain Celestial Group Inc.
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Poor
-
Organic
Good
-
Nuclear Power
Good
Animal
-
Animal Welfare
Good
-
Vegetarian/Vegan
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Poor
-
Political Donations
Acceptable
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Acceptable
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Arm & Hammer

Arm & Hammer Ethical Rating
Parent company: Church & Dwight Co. Inc.
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Acceptable
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Pearl Drops

Pearl Drops Ethical Rating
Parent company: Church & Dwight Co. Inc.
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Acceptable
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Colgate

Colgate Ethical Rating
Parent company: Colgate-Palmolive Company
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan
Good
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Poor
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
-
Public Record Criticisms+
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Aquafresh

Aquafresh Ethical Rating
Parent company: GSK Plc
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Good
-
Nuclear Power
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Poor
-
Political Donations
Poor
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
-
Public Record Criticisms+
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Corsodyl

Corsodyl Ethical Rating
Parent company: GSK Plc
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Good
-
Nuclear Power
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Poor
-
Political Donations
Poor
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
-
Public Record Criticisms+
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Macleans

Macleans Ethical Rating
Parent company: GSK Plc
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Good
-
Nuclear Power
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Poor
-
Political Donations
Poor
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
-
Public Record Criticisms+
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Sensodyne

Sensodyne Ethical Rating
Parent company: GSK Plc
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Good
-
Nuclear Power
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Poor
-
Political Donations
Poor
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
-
Public Record Criticisms+
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Oral B

Oral B Ethical Rating
Parent company: The Procter & Gamble Company
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Poor
-
Political Donations
Poor
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
-
Public Record Criticisms+
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating