Toothpaste: Ethical Comparison Ratings Table
Plastic-free toothpaste and toothbrushes have gained popularity in recent years as consumers have become more conscious of plastic waste. But which companies continue to use toxic chemicals, palm oil, and animal testing? And which brand makes the most environmentally friendly toothpaste?
Benchmark score within the category
Toothpaste: Ethical Comparison Ratings Table
Green People
Green People Ethical Rating
Parent company: The Green People Company Ltd
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Good
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Good
-
Vegetarian/Vegan Verified
Good
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Good
-
Public Record Criticisms
Good
-
Ethical Innovator
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Urtekram
Urtekram Ethical Rating
Parent company: Midsona A.B.
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Good
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Good
-
Vegetarian/Vegan Verified
Good
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Good
-
Ethical Innovator
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Waken
Waken Ethical Rating
Parent company: Mintology Ltd
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Good
-
Vegetarian/Vegan Verified
Good
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Good
-
Public Record Criticisms
Good
-
Ethical Innovator
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Weleda
Weleda Ethical Rating
Parent company: Weleda AG
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Acceptable
-
Genetic Modification
Good
-
Organic
Good
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Good
-
Vegetarian/Vegan Verified
Acceptable
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Good
-
Ethical Innovator
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Kingfisher
Kingfisher Ethical Rating
Parent company: Kingfisher Natural Toothpaste
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Good
-
Vegetarian/Vegan Verified
Acceptable
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Good
-
Ethical Innovator
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
eco denta
eco denta Ethical Rating
Parent company: BIOK Laboratorika, UAB
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Acceptable
-
Genetic Modification
Good
-
Organic
Good
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Good
-
Vegetarian/Vegan Verified
Acceptable
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
BlanX
BlanX Ethical Rating
Parent company: Coswell S.p.A.
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Acceptable
-
Vegetarian/Vegan Verified
Acceptable
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
BioDenta
BioDenta Ethical Rating
Parent company: BioDenta Ltd
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Acceptable
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Acceptable
-
Vegetarian/Vegan Verified
Acceptable
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
hismile
hismile Ethical Rating
Parent company: Hismile Pty Ltd
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Poor
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Acceptable
-
Vegetarian/Vegan Verified
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
JĀSÖN
JĀSÖN Ethical Rating
Parent company: The Hain Celestial Group Inc.
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Poor
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Good
-
Vegetarian/Vegan Verified
Acceptable
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Aquafresh
Aquafresh Ethical Rating
Parent company: Haleon Plc
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan Verified
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Corsodyl
Corsodyl Ethical Rating
Parent company: Haleon Plc
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan Verified
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Macleans
Macleans Ethical Rating
Parent company: Haleon Plc
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan Verified
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Sensodyne
Sensodyne Ethical Rating
Parent company: Haleon Plc
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan Verified
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Good
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Arm & Hammer
Arm & Hammer Ethical Rating
Parent company: Church & Dwight Co. Inc.
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan Verified
Acceptable
People
-
Armaments
Good
-
Irresponsible Marketing
Poor
-
Political Donations
Acceptable
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Pearl Drops
Pearl Drops Ethical Rating
Parent company: Church & Dwight Co. Inc.
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan Verified
Acceptable
People
-
Armaments
Good
-
Irresponsible Marketing
Poor
-
Political Donations
Acceptable
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Colgate
Colgate Ethical Rating
Parent company: Colgate-Palmolive Company
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan Verified
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Good
-
Political Donations
Poor
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
-
Public Record Criticisms+
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Oral B
Oral B Ethical Rating
Parent company: The Procter & Gamble Company
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Good
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan Verified
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Poor
-
Political Donations
Poor
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
-
Public Record Criticisms+
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating