Toothpaste: Ethical Comparison - The Good Shopping Guide

Plastic-free toothpaste and toothbrushes have gained popularity in recent years as consumers have become more conscious of plastic waste. But which companies continue to use toxic chemicals, palm oil, and animal testing? And which brand makes the most environmentally friendly toothpaste?

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Benchmark score within the category

Toothpaste: Ethical Comparison Ratings Table

Green People

100

Green People Ethical Rating

Parent company: The Green People Company Ltd

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Good
Organic

Good
Fossil Fuels

Good
Packaging

N/A

Animal

Animal Welfare

Good
Vegetarian/Vegan Verified

Good

People

Armaments

Good
Irresponsible Marketing

Good
Political Donations

Good

Other

Ethical Accreditation

Good
Public Record Criticisms

Good
Ethical Innovator

Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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Waken

Waken Ethical Rating

Parent company: Mintology Ltd

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Good
Organic

Poor
Fossil Fuels

Good
Packaging

N/A

Animal

Animal Welfare

Good
Vegetarian/Vegan Verified

Good

People

Armaments

Good
Irresponsible Marketing

Good
Political Donations

Good

Other

Ethical Accreditation

Good
Public Record Criticisms

Good
Ethical Innovator

Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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Ben & Anna

Ben & Anna Ethical Rating

Parent company: ECO Operations GmbH

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Good
Organic

Poor
Fossil Fuels

Good
Packaging

N/A

Animal

Animal Welfare

Good
Vegetarian/Vegan Verified

Good

People

Armaments

Good
Irresponsible Marketing

Good
Political Donations

Good

Other

Ethical Accreditation

Poor
Public Record Criticisms

Good
Ethical Innovator

Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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Urtekram

Urtekram Ethical Rating

Parent company: Midsona A.B.

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Good
Organic

Good
Fossil Fuels

Good
Packaging

Poor

Animal

Animal Welfare

Good
Vegetarian/Vegan Verified

Good

People

Armaments

Good
Irresponsible Marketing

Good
Political Donations

Good

Other

Ethical Accreditation

Poor
Public Record Criticisms

Good
Ethical Innovator

Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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Kingfisher

Kingfisher Ethical Rating

Parent company: Kingfisher Natural Toothpaste Ltd

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Good
Organic

Poor
Fossil Fuels

Good
Packaging

N/A

Animal

Animal Welfare

Good
Vegetarian/Vegan Verified

Acceptable

People

Armaments

Good
Irresponsible Marketing

Good
Political Donations

Good

Other

Ethical Accreditation

Poor
Public Record Criticisms

Good
Ethical Innovator

Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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Weleda

Weleda Ethical Rating

Parent company: Weleda A.G.

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Good
Organic

Poor
Fossil Fuels

Good
Packaging

Poor

Animal

Animal Welfare

Good
Vegetarian/Vegan Verified

Acceptable

People

Armaments

Good
Irresponsible Marketing

Good
Political Donations

Good

Other

Ethical Accreditation

Poor
Public Record Criticisms

Good
Ethical Innovator

Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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eco denta

eco denta Ethical Rating

Parent company: BIOK Laboratorika, UAB

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Acceptable
Genetic Modification

Good
Organic

Good
Fossil Fuels

Good
Packaging

N/A

Animal

Animal Welfare

Acceptable
Vegetarian/Vegan Verified

Acceptable

People

Armaments

Good
Irresponsible Marketing

Good
Political Donations

Good

Other

Ethical Accreditation

Poor
Public Record Criticisms

Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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SURI

SURI Ethical Rating

Parent company: SURI

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Good
Organic

Poor
Fossil Fuels

Good
Packaging

N/A

Animal

Animal Welfare

Acceptable
Vegetarian/Vegan Verified

Acceptable

People

Armaments

Good
Irresponsible Marketing

Good
Political Donations

Good

Other

Ethical Accreditation

Poor
Public Record Criticisms

Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Learn more about this brand

BioDenta

BioDenta Ethical Rating

Parent company: BioDenta Ltd

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Acceptable
Genetic Modification

Good
Organic

Poor
Fossil Fuels

Good
Packaging

N/A

Animal

Animal Welfare

Acceptable
Vegetarian/Vegan Verified

Acceptable

People

Armaments

Good
Irresponsible Marketing

Good
Political Donations

Good

Other

Ethical Accreditation

Poor
Public Record Criticisms

Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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BlanX

BlanX Ethical Rating

Parent company: Coswell S.p.A.

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Acceptable
Genetic Modification

Good
Organic

Poor
Fossil Fuels

Good
Packaging

N/A

Animal

Animal Welfare

Acceptable
Vegetarian/Vegan Verified

Acceptable

People

Armaments

Good
Irresponsible Marketing

Good
Political Donations

Good

Other

Ethical Accreditation

Poor
Public Record Criticisms

Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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Spotlight Oral Care

Spotlight Oral Care Ethical Rating

Parent company: Spotlight Oral Care Ltd

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Acceptable
Genetic Modification

Good
Organic

Poor
Fossil Fuels

Good
Packaging

N/A

Animal

Animal Welfare

Acceptable
Vegetarian/Vegan Verified

Acceptable

People

Armaments

Good
Irresponsible Marketing

Good
Political Donations

Good

Other

Ethical Accreditation

Poor
Public Record Criticisms

Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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hismile

hismile Ethical Rating

Parent company: Hismile Pty Ltd

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Poor
Genetic Modification

Good
Organic

Poor
Fossil Fuels

Good
Packaging

N/A

Animal

Animal Welfare

Acceptable
Vegetarian/Vegan Verified

Poor

People

Armaments

Good
Irresponsible Marketing

Good
Political Donations

Good

Other

Ethical Accreditation

Poor
Public Record Criticisms

Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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JĀSÖN

JĀSÖN Ethical Rating

Parent company: The Hain Celestial Group Inc.

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Poor
Organic

Poor
Fossil Fuels

Good
Packaging

Poor

Animal

Animal Welfare

Good
Vegetarian/Vegan Verified

Acceptable

People

Armaments

Good
Irresponsible Marketing

Good
Political Donations

Good

Other

Ethical Accreditation

Poor
Public Record Criticisms

Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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Arm & Hammer

Arm & Hammer Ethical Rating

Parent company: Church & Dwight Co. Inc.

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Good
Organic

Poor
Fossil Fuels

Good
Packaging

Poor

Animal

Animal Welfare

Poor
Vegetarian/Vegan Verified

Acceptable

People

Armaments

Good
Irresponsible Marketing

Poor
Political Donations

Acceptable

Other

Ethical Accreditation

Poor
Public Record Criticisms

Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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Pearl Drops

Pearl Drops Ethical Rating

Parent company: Church & Dwight Co. Inc.

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Good
Organic

Poor
Fossil Fuels

Good
Packaging

Poor

Animal

Animal Welfare

Poor
Vegetarian/Vegan Verified

Acceptable

People

Armaments

Good
Irresponsible Marketing

Poor
Political Donations

Acceptable

Other

Ethical Accreditation

Poor
Public Record Criticisms

Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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Aquafresh

Aquafresh Ethical Rating

Parent company: Haleon Plc

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Poor
Organic

Poor
Fossil Fuels

Good
Packaging

Poor

Animal

Animal Welfare

Poor
Vegetarian/Vegan Verified

Acceptable

People

Armaments

Good
Irresponsible Marketing

Poor
Political Donations

Poor

Other

Ethical Accreditation

Poor
Public Record Criticisms

Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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Colgate

Colgate Ethical Rating

Parent company: Colgate-Palmolive Company

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Good
Organic

Poor
Fossil Fuels

Good
Packaging

Poor

Animal

Animal Welfare

Poor
Vegetarian/Vegan Verified

Poor

People

Armaments

Good
Irresponsible Marketing

Poor
Political Donations

Poor

Other

Ethical Accreditation

Poor
Public Record Criticisms

Poor
Public Record Criticisms+

Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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Oral B

Oral B Ethical Rating

Parent company: The Procter & Gamble Company

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Good
Organic

Poor
Fossil Fuels

Good
Packaging

Poor

Animal

Animal Welfare

Poor
Vegetarian/Vegan Verified

Poor

People

Armaments

Good
Irresponsible Marketing

Poor
Political Donations

Poor

Other

Ethical Accreditation

Poor
Public Record Criticisms

Poor
Public Record Criticisms+

Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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Sensodyne

Sensodyne Ethical Rating

Parent company: Haleon Plc

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Poor
Organic

Poor
Fossil Fuels

Good
Packaging

Poor

Animal

Animal Welfare

Poor
Vegetarian/Vegan Verified

Acceptable

People

Armaments

Good
Irresponsible Marketing

Poor
Political Donations

Poor

Other

Ethical Accreditation

Poor
Public Record Criticisms

Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

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Corsodyl

Corsodyl Ethical Rating

Parent company: Haleon Plc

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Poor
Organic

Poor
Fossil Fuels

Good
Packaging

Poor

Animal

Animal Welfare

Poor
Vegetarian/Vegan Verified

Poor

People

Armaments

Good
Irresponsible Marketing

Poor
Political Donations

Poor

Other

Ethical Accreditation

Poor
Public Record Criticisms

Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Learn more about this brand

Macleans

Macleans Ethical Rating

Parent company: Haleon Plc

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Poor
Organic

Poor
Fossil Fuels

Good
Packaging

Poor

Animal

Animal Welfare

Poor
Vegetarian/Vegan Verified

Poor

People

Armaments

Good
Irresponsible Marketing

Poor
Political Donations

Poor

Other

Ethical Accreditation

Poor
Public Record Criticisms

Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Learn more about this brand

Parodontax

Parodontax Ethical Rating

Parent company: Haleon Plc

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Environment

Environmental Report

Good
Genetic Modification

Poor
Organic

Poor
Fossil Fuels

Good
Packaging

Poor

Animal

Animal Welfare

Poor
Vegetarian/Vegan Verified

Poor

People

Armaments

Good
Irresponsible Marketing

Poor
Political Donations

Poor

Other

Ethical Accreditation

Poor
Public Record Criticisms

Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating

Learn more about this brand

Toothpaste: Ethical Comparison Ratings Table

Toothpaste: Ethical Comparison Ratings Table

Green People

Green People Ethical Rating

Environment

Environmental Report

Genetic Modification

Organic

Fossil Fuels

Packaging

Animal

Animal Welfare

Vegetarian/Vegan Verified

People

Armaments

Irresponsible Marketing

Political Donations

Other

Ethical Accreditation

Public Record Criticisms

Ethical Innovator

Waken

Waken Ethical Rating

Environment

Environmental Report

Genetic Modification

Organic

Fossil Fuels

Packaging

Animal

Animal Welfare

Vegetarian/Vegan Verified

People

Armaments

Irresponsible Marketing

Political Donations

Other

Ethical Accreditation

Public Record Criticisms

Ethical Innovator

Ben & Anna

Ben & Anna Ethical Rating

Environment

Environmental Report

Genetic Modification

Organic

Fossil Fuels

Packaging

Animal

Animal Welfare

Vegetarian/Vegan Verified

People

Armaments

Irresponsible Marketing

Political Donations

Other

Ethical Accreditation

Public Record Criticisms

Ethical Innovator

Urtekram

Urtekram Ethical Rating

Environment

Environmental Report

Genetic Modification

Organic

Fossil Fuels

Packaging

Animal

Animal Welfare

Vegetarian/Vegan Verified

People

Armaments

Irresponsible Marketing

Political Donations

Other

Ethical Accreditation

Public Record Criticisms

Ethical Innovator

Kingfisher

Kingfisher Ethical Rating