About our different Awards
The difference between ‘Company’, ‘Brand’ and ‘Product’ Ethical Accreditation
Ethical Accreditation for your Company
Ethical Accreditation from The Good Shopping Guide is a clear, independent and trusted sign of a company’s ethical position and credentials. In assessing an application at a company level, we will research all the activities of that company, its subsidiaries and parent company against a set of up to 15 different ethical criteria. Success in this category means that our GOOD SHOPPING GUIDE ETHICAL MARK can be used at company level and also to brands and products owned by the company. Additionally, you will be publicly listed and promoted in The Good Shopping Guide as a recommended Company with Ethical Accreditation.
Ethical Accreditation for your Brand
As consumers and trade buyers look for ethical and sustainable characteristics in the brands they purchase, so our Ethical Accreditation gives them the ability to clearly communicate your brand’s ethical policies, impact and persona.
There are many reasons why you may not qualify for Ethical Accreditation at whole Company level. However, you may have launched or acquired a brand that is ethical and sustainable, and it is important that this is communicated to the public and trade. In awarding Ethical Accreditation to a brand, we research and measure the ethical and sustainable practices of a particular brand against our criteria.
We will also look at the activities of the parent or holding company and we will factor this in to your overall score. However, we do believe in encouraging brands to take steps to become more ethical and sustainable, so by awarding Ethical Accreditation to a specific brand, we aim to show the public which ones are the most ethical. Success in this category means that the brand in
question can display our GOOD SHOPPING GUIDE ETHICAL logo to the brand and the products under that brand.
Ethical Accreditation for your Product
Customers and trade buyers are faced with many purchase decisions and it can sometimes be difficult for them to identify ethical products. Ethical Accreditation at a product level, provides independent endorsement, clarity and visible ethical credentials to customers when they assess a product. We research the ethical practices in producing and distributing a particular product and score this accordingly. In analysing a product for Ethical Accreditation, we will also look at the activities of the brand and/or the company ownership to produce the overall score. However, we believe that products that clearly demonstrate ethical practices should be visible to the public by a trusted source so that they can make an informed purchase decision. Success in this category means that our GOOD SHOPPING GUIDE ETHICAL logo can be added to product labels and marketing materials.
Apply for Ethical Accreditation
The annual accreditation fee is tiered and based on annual revenue. The fee includes our in-depth research and scoring, highlighted in our ethical benchmark rankings table on The Good Shopping Guide (where applicable), and a license to use our ethical trademark for the top-performing companies, brands and products.
A member of our team will be happy to discuss this with you in more detail – please call 0333 011 3320 or send us a message over on our Get In Touch page.