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Ethical brand ratings and accreditation since 2001

Untamed: A new standard for sustainable cat food

Untamed: A new standard for sustainable cat food

The cat food brand setting high standards of transparency for what’s in the tin.

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What does being ethical mean?

What does being ethical mean?

We break down the key components of what it means to be ethical.

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5 Ways to Leverage Your Ethical Accreditation

5 Ways to Leverage Your Ethical Accreditation

Effective strategies to leverage your company’s independent Ethical Accreditation.

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Five Steps to Ethical Accreditation from The Good Shopping Guide

Five Steps to Ethical Accreditation from The Good Shopping Guide

Enhancing your brand values with Ethical Accreditation.

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Five Reasons Your Brand Should Get Endorsed by The Good Shopping Guide

Five Reasons Your Brand Should Get Endorsed by The Good Shopping Guide

Signalling to your customers that your brand mirrors their values.

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Five clear indicators that your company can achieve Ethical Accreditation

Five clear indicators that your company can achieve Ethical Accreditation

Do you think your company may be eligible for Ethical Accreditation?

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Articulating your Brand Values

Articulating your Brand Values

We help brands communicate their ethical values through independent Ethical Accreditation.

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How The Good Shopping Guide Helps Combat Greenwashing

How The Good Shopping Guide Helps Combat Greenwashing

Our research and accreditation exist to prevent greenwashing – based on fact, not fiction.

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Brand Partnering for a Better World

Brand Partnering for a Better World

Supporting businesses which meet the highest ethical standards.

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The Value of The Good Shopping Guide’s Ethical Accreditation

The Value of The Good Shopping Guide’s Ethical Accreditation

Helping to promote ethical business practices and support companies making a positive impact.

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Supporting and Promoting the Best Ethical Companies and Brands.

Supporting and Promoting the Best Ethical Companies and Brands.

Prioritising the needs and interests of consumers who want to make ethical choices.

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Purr-fectly ethical: The Cat Butler achieves Ethical Accreditation!

Purr-fectly ethical: The Cat Butler achieves Ethical Accreditation!

Award-winning, compassionate cat-sitting business The Cat Butler attains Ethical Accreditation.

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