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Ethical brand ratings and accreditation since 2001

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Naked Sprout

How ethical is Naked Sprout?

Naked Sprout is a brand of toilet paper which has achieved an acceptable score on The Good Shopping Guide’s Ethical Toilet Paper Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Toilet Paper sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Naked Sprout do?

Naked Sprout is a brand of toilet paper and other tissue and paper products powered by solar, wind, hydro and biomass energy. It is currently the world’s only certified B Corp tissue factory.

In which areas does Naked Sprout perform well?

Naked Sprout ranks among the top brands in the majority of our evaluation categories, including for its use of sustainable materials and its toxic chemicals policy. For its clear sustainable ethos, Naked Sprout has also been awarded our Ethical Innovator criterion.

The score that Naked Sprout is awarded is the result of an evaluation of multiple ethical criteria – find out more about how we rate.

What can Naked Sprout do to improve its ethical score?

Naked Sprout is encouraged to apply for Ethical Accreditation. If successful in its application, Naked Sprout would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category

0

GSG score

98
80

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Nuclear Power

    Good

  • Toxic Chemicals Policy

    Good

  • Sustainable Materials

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Irresponsible Marketing

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Good

  • Ethical Innovator

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating