Aviva: Insuring our Future

Navigating the insurance sector as a consumer can feel like an ever-lasting battle of greenwashing, unsustainable investments and unhelpful customer service. The shining light in this quagmire is Aviva insurance, ensuring that “green” means prioritising the planet, not profit.

We are pleased to confirm therefore that Aviva has been awarded Ethical Accreditation from The GOOD Shopping Guide for the 5th successive year.

To verify that Aviva continues to reach our ethical benchmark and is therefore eligible for Ethical Accreditation, The GOOD Shopping Guide research team recently undertook an annual review of Aviva’s ethical and sustainability policies and practices.

Sustainable Insurance – At No Cost To You

Aviva continues to set the bar high with its commitment to sustainability, customer service, and transparency. The company has maintained its GSG Ethical score of 92 in The GOOD Shopping Guide’s Ethical Insurance Comparison Table and can also be found in our list of Top 200 Ethical Businesses. This recognition is a reflection of their dedication to environmental and social responsibility. With an impressive TrustPilot score of 4.3 stars and 5-Star Defaqto ratings across many of its products, Aviva prioritises its customers alongside environmental endeavours, ensuring the best outcome for all.

Progress Towards a Greener Tomorrow

In an industry where limited environmental efforts and 2050 Net Zero goals are the norm, Aviva stands out with its dedication to sustainability with ambitious goals laid out in their most recent reports. The company is committed to achieving net-zero emissions by 2040, with an impressive mid-term target to reduce its Scope 1 and 2 emissions by 90% in the next five years. Their latest climate-related disclosures demonstrate tangible progress, plus Aviva’s 2024 Transition Plan outlines clear milestones for how they will reach their 2040 net-zero goal, focusing on both climate and nature initiatives.

A Clear View

Aviva’s variety of sustainability reports provide a wealth of information and data regarding their efforts. This transparency is important for consumers who are looking to align their valuables with their values. Customers of Aviva can rest assured that they are placing their trust in a business which also manages community and wildlife projects such as the Aviva Access to Nature Fund, connecting local community groups to natural spaces.

Managing both the near and the far, Aviva boasts partnerships with organisations like WWF, the Wildlife Trusts, and the Wildfowl Wetlands Trust further highlighting Aviva’s longstanding commitment to the world we live in.

Setting the Standard

For the second year running, Aviva has retained its title as an Ethical Innovator and it’s no surprise why. Its thorough and transparent sustainability reporting sets a high standard for other companies in the insurance sector. From detailed climate-related disclosures to comprehensive action plans for reducing carbon emissions, Aviva’s commitment to ethical business practices is an example we should all hope to see followed. Its proactive approach to sustainability, ethical investments, and responsible partnerships ensures it remains a leading example of how businesses can thrive while contributing positively to society and the planet.

You can see Aviva’s high-ranking GSG Score in our Insurance Ethical Ratings table and visit Aviva’s website to view their range of Insurance products.