What does Ethical Accreditation say about your Brand?

In a world flooded with buzzwords like ethical, sustainable, green and eco-friendly, it’s no wonder that consumers are starting to question whether marketing claims are real or not. That’s why Ethical Accreditation from The GOOD Shopping Guide is so important to so many companies. When consumers see this mark they are reassured of your brands commitment to responsible business practices.

Millions of consumers know the Ethical Accreditation mark from packaging, advertising and our famous brand comparison tables. It is a clear symbol of endorsement that is used by hundreds of brands across energy, fashion, finance, food and more.

But what does it actually mean to be accredited? Our influential readers know well that Ethical Accreditation is not awarded lightly and never ever to below benchmark brands. Each qualifying company undergoes an in-depth assessment of policies against up to 30 ethical criteria, including their record on the environment, animal welfare, human rights and political involvement. We check everything from supply chain transparency to energy sourcing, investment practices to animal testing policies. Accreditation is reviewed regularly, so companies have to maintain their ethical performance, not just achieve it once.

The GOOD Shopping Guide has been holding brands to account for over 25 years, helping our readers choose brands according to their values. We’ve reviewed thousands of companies – from high street giants to niche ethical pioneers – and made the results public on our free-to-access website.

Ethical Accreditation gives consumers clarity and confidence, knowing a brand’s ethical credentials have been independently verified, not just claimed. And for businesses, it’s more than a stamp of approval, it’s a way to communicate deeper values, earn consumer trust, and stand out in an increasingly ethically conscious marketplace.

If you want to find out if your brand might qualify for Ethical Accreditation, fill in a Free Initial Assessment or contact our Publishing & Accreditation Director Annabel Wetton to arrange a meeting to discuss your business.

For 25 years, The GOOD Shopping Guide has been the trusted authority on ethical and sustainability ratings. Millions have used the comparison tables to identify brand scores on all sustainability, animal welfare and fair trade issues. Our Ethical Accreditation formally endorses those brands that reach our ethical benchmark standard. This is held as a badge of honour by 150+ companies including Octopus Energy and Aviva. This makes complex ethical choices easy for consumers, employees and businesses.