Bloomtown

How ethical is Bloomtown?

Bloomtown, an eco-friendly deodorant and skincare business, is one of The GOOD Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand receives an excellent GOOD Shopping Guide ethical score in our Ethical Deodorant Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the deodorant sector to follow Bloomtown’s example and adopt more ethical policies and practices.

In which areas does Bloomtown perform well?

Bloomtown performs strongly across all ethical criteria, with particularly impressive commitments in the Environment category.

The brand receives a top rating for its Environmental Report, reflecting a broad range of sustainability policies. For example, Bloomtown uses only recycled, recyclable, or biodegradable packaging, showing a clear focus on reducing waste from its products.

Bloomtown also earns a top rating for Animal Welfare, thanks to a robust policy confirming that all products are cruelty-free and not tested on animals.

What makes Bloomtown so sustainable?

Bloomtown has several sustainability initiatives that enhance its ethical status. The company is 100% palm-oil-free, addressing the environmental and ethical concerns linked to tropical deforestation.

The brand also supports charitable initiatives, donating 10% of profits to environmental and animal rescue organisations, including The Orangutan Project. Additionally, Bloomtown runs a #deforestationfree campaign to raise awareness and encourage action on the palm oil issue.

Thanks to these extensive ethical and sustainable commitments, Bloomtown has earned a top rating in the Ethical Innovator category.

How did Bloomtown attain Ethical Accreditation?

Bloomtown has attained Ethical Accreditation from The GOOD Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Bloomtown is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Bloomtown is permitted to use our GOOD Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Bloomtown as an ethical brand.