Green People

How ethical is Green People?

Green People, a sustainable deodorant, skincare, health and beauty brand owned by The Green People Company, is one of The GOOD Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand receives an excellent GOOD Shopping Guide ethical score in our Ethical Deodorant Ratings Table and therefore passes our ethical benchmark with flying colours.

We encourage other companies in the deodorant sector to follow Green People’s example and adopt more ethical policies and practices.

In which areas does Green People perform well?

Green People performs exceptionally well across all areas of our research, earning 100% in the Environment, Animals, and People categories.

The brand stands out for its strong commitment to certified organic and vegan-friendly formulations, with products accredited by the Soil Association, The Vegan Society, and The Vegetarian Society.

As a company with a firm and long-held stance against animal testing, Green People secures the highest score in our Animal Welfare category. It also receives a top rating for Public Record Criticisms, as the brand has not faced negative reports or accusations from NGOs, campaign organisations, or the media.

What makes Green People so sustainable?

Green People has developed a broad range of sustainability initiatives that strengthen its ethical profile within the deodorant sector and beyond. Although its wider product portfolio spans multiple categories, the company applies consistent eco-friendly principles across its entire range, including its deodorants.

The brand supports global conservation through its partnership with the World Land Trust, helping fund the protection of endangered habitats across Africa, Asia, and Central and South America.

Green People also collaborates with the Marine Conservation Society to support ocean protection, and through this partnership has raised around £90,000 to date — much of it generated through its sun care products. To learn more about these initiatives or browse Green People’s deodorant options, visit the Green People website.

Thanks to its extensive ethical achievements, Green People has also earned a top rating in our Ethical Innovator category.

How did Green People attain Ethical Accreditation?

Green People has attained Ethical Accreditation from The GOOD Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Green People is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Green People is permitted to use our GOOD Shopping Guide Ethical mark, which certifies the brand’s ethical status and allows consumers to recognise Green People as an ethical brand.