Fairy

How ethical and sustainable is Fairy? 

Fairy is included in The Good Shopping Guide’s Washing Up Liquid Ethical Ratings Table. Fairy has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. Fairy might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination and suggestions for ethical development.

Are you interested in seeing how Fairy rates against other brands within the Ethical Washing Up Liquid Sector? Visit the Washing Up Liquid Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Fairy do?

Fairy is famous for its range of washing up liquid, released in 1950 by Procter and Gamble, Fairy’s parent company. The brand also sells Laundry products in the form of Fairy Non-bio. Fairy liquid has a range of products such as Antibacterial, MaxPower, Pure & Naturals and dishwasher tablets.

For which criteria does Fairy perform poorly? 

Fairy received a poor ranking for political donations, Toxic chemicals policy, vegan products and animal welfare.  As required by law, the parent firm of Fairy claims to test its products on animals, and it is listed on PETA’s list of businesses that use animal testing.

At least 17 federal lawsuits allege that some of Procter & Gamble’s antiperspirant sprays are tainted with hazardous levels of cancer-causing chemicals.

Past Criticisms of Fairy’s ethical record

Fairy faced criticism as its parent company’s 2022 “Road to zero emissions” report gave it a failing score of D. Moreover, it is one among the worst violators, obtaining a grade F on the “keeping forests standing” assessment and scorecard from Rainforest Action Network. This evaluated a company’s attempts to address how much of a role it played in the loss of forests.

In what areas does Fairy score well for its ethics?

Fairy receives a high score for its Environmental Report, Organic products and Nuclear concerns. The Procter and Gamble citizenship report satisfies our ethical standards.

How can Fairy improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Fairy may improve its rating and fulfil our fundamental ethical requirements by ceasing all Animal testing and Political donations as well as introducing a vegan range of products.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.