Morrisons

How ethical is Morrisons?

Morrisons is a supermarket brand which sells bananas. Morrisons has been given a below-benchmark score on The Good Shopping Guide’s Ethical Bananas Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Morrisons make progress in future.

Read more about the issues facing the Ethical Bananas sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Morrisons perform poorly?

Morrisons is awarded a bottom score for our Nuclear and Fossil Fuels criteria, as parent company, Clayton, Dubilier & Rice LLC, is a supplier of parts to both the Nuclear and the oil & gas industry. Morrisons also gets a bottom score for our Animal Welfare criteria due to the cruel treatment of chickens in its supply chain.

In which areas does Morrisons score well for its ethics?

Morrisons is given a top rating for our Organic criterion as its bananas are certified by the Soil Association, and for its Environmental Report which contains some good clear targets. It gets a middle score for Fair Trade as it does have some certified Fairtrade bananas.

How can Morrisons improve its ethical rating?

The below-benchmark score that Morrisons is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Morrisons has some issues to resolve including its involvement in the Nuclear and Fossil Fuels industries.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.