Ocado

How ethical is Ocado?

Ocado is a British grocery delivery brand which sells bananas sourced from Colombia, Ecuador, Ghana, Mexico and Peru. Ocado has been given a below-benchmark score on The Good Shopping Guide’s Ethical Bananas Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Ocado make progress in future.

Read more about the issues facing the Ethical Bananas sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Ocado perform poorly?

Ocado is awarded a bottom score for Animal Welfare, as it was recently found that ‘unprofitable’ chicks at farms supplying the company were left to die of dehydration by raising water bowls out of their reach, or crushed by workers.

In which areas does Ocado score well for its ethics?

Ocado is given a middle rating for our Fair Trade criterion as its bananas are mostly Fairtrade, and a top rating for Organic as it is Soil Association certified. It also gets a top score for its Environmental Report which contains lots of clear targets.

We found no criticisms of Ocado relating to; GM, Nuclear Power, Fossil Fuels, Political Donations or Armaments, so it scores well for these criteria.

How can Ocado improve its ethical rating?

The below-benchmark score that Ocado is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Ocado has some issues to resolve including its poor Animal Welfare record.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.