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Ethical brand ratings and accreditation since 2001

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Oliver’s Cupboard

Is Oliver’s Cupboard a sustainable baby food brand?

Created by parent Sadia Ahmed, Oliver’s Cupboard is a top-rated baby food brand due to its acceptable score within The Good Shopping Guide’s Ethical Baby Food sector.

Because of its high score, Oliver’s Cupboard is classed as an ethical brand within the Ethical Baby Food sector but Ethical Accreditation has not yet been achieved. This is important because it provides additional verification on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Baby Food sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What makes Oliver’s Cupboard an ethical baby food brand?

Oliver’s Cupboard receives a top rating for the Organic and Genetic Modification categories, as the brand has organic products certified by Organic Farmers & Growers and the European Union and clearly states that genetically modified ingredients are not permitted in its products.

Additionally, as Oliver’s Cupboard has not been criticised for any unethical practices, it receives a top rating in the Public Record Criticisms criterion.

What can Oliver’s Cupboard do to improve its score? 

Oliver’s Cupboard’s positive score within The Good Shopping Guide’s Ethical Baby Food sector is the outcome of an assessment of multiple ethical criteria.

Oliver’s Cupboard is therefore encouraged to apply for Ethical Accreditation. If successful in its application, Oliver’s Cupboard would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category

0

GSG score

83
80

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Acceptable

  • Genetic Modification

    Good

  • Organic

    Good

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

  • Vegetarian/Vegan Verified

    Acceptable

People

  • Armaments

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating