Is Origins an ethical brand?
Estée Lauder Companies Inc., which owns a number of subsidiary brands, including Origins, receives a subpar ethical grade from The Good Shopping Guide. Unfortunately, as shown by its poor Good Shopping Guide ethical rating in our Ethical Make Up Ratings Table, this brand currently comes far below our ethical benchmark for this sector. Origins must make a number of changes before becoming qualified for our Ethical Accreditation.
In what areas does Origins perform poorly?
Unfortunately, Origins receives a bottom rating for Genetic Modification, due to Estée Lauder’s involvement in the development of GMOs.
Additionally, as Origins does not sell any organic or vegan products, the brand receives a bottom rating for our Organic and Vegetarian/Vegan Verified categories.
In what areas does Origins perform well ethically?
Estée Lauder has numerous goals and indicators of environmental progress in its latest sustainability report, including targets for reducing carbon emissions, water and packaging. This demonstrates that Origins’ parent company is making some attempt to reduce its environmental impact and has resulted in a top rating for Environmental Report.
How can Origins improve its ethical rating?
The Good Shopping Guide calculates Origins’ score based on multiple ethical standards. A variety of ethical issues that Origins needs to resolve, such as its stance on genetically modified organisms (GMOs), lack of organic and vegan products, and more.
Ethical performance in category
GSG score
GSG category benchmark
Ethical Rating
Environment
-
Environmental Report
Good
-
Genetic Modification
Poor
-
Organic
Poor
-
Nuclear Power
Good
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Poor
-
Vegetarian/Vegan Verified
Poor
People
-
Armaments
Good
-
Irresponsible Marketing
Poor
-
Political Donations
Poor
Other
-
Ethical Accreditation
Poor
-
Public Record Criticisms
Poor
-
Public Record Criticisms+
Poor
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating