Skip to content

Ethical brand ratings and accreditation since 2001

New Ethical Accreditation mark variations

New Ethical Accreditation mark variations

We break down the key components of what it means to be ethical.

Read more
Ruby Cup: Changing the flow of period care

Ruby Cup: Changing the flow of period care

The menstrual cups helping to reduce waste and fight period poverty worldwide.

Read more
Raven Botanicals: Ethical Skincare

Raven Botanicals: Ethical Skincare

Nutrient-rich botanical skincare from Raven Botanicals.

Read more
Karee: Ethical and sustainable fashion for a better future

Karee: Ethical and sustainable fashion for a better future

Accessible and affordable ethical fashion brand attains Ethical Accreditation.

Read more
Untamed: A new standard for sustainable cat food

Untamed: A new standard for sustainable cat food

The cat food brand setting high standards of transparency for what’s in the tin.

Read more
What does being ethical mean?

What does being ethical mean?

We break down the key components of what it means to be ethical.

Read more
5 Ways to Leverage Your Ethical Accreditation

5 Ways to Leverage Your Ethical Accreditation

Effective strategies to leverage your company’s independent Ethical Accreditation.

Read more
Five Steps to Ethical Accreditation from The Good Shopping Guide

Five Steps to Ethical Accreditation from The Good Shopping Guide

Enhancing your brand values with Ethical Accreditation.

Read more
Five Reasons Your Brand Should Get Endorsed by The Good Shopping Guide

Five Reasons Your Brand Should Get Endorsed by The Good Shopping Guide

Signalling to your customers that your brand mirrors their values.

Read more
Five clear indicators that your company can achieve Ethical Accreditation

Five clear indicators that your company can achieve Ethical Accreditation

Do you think your company may be eligible for Ethical Accreditation?

Read more
Articulating your Brand Values

Articulating your Brand Values

We help brands communicate their ethical values through independent Ethical Accreditation.

Read more
How The Good Shopping Guide Helps Combat Greenwashing

How The Good Shopping Guide Helps Combat Greenwashing

Our research and accreditation exist to prevent greenwashing – based on fact, not fiction.

Read more

Sign up to our newsletter