Who is The GOOD Shopping Guide Reader?
The GOOD Shopping Guide readers stay up-to-date on the best and worst brands for ethics.
PureOaty: Vegan Milk Brand Achieves Ethical Accreditation
PureOaty joins our Top 200 Ethical Businesses with its carbon-conscious, gluten-free oat brand.
How Ethical Accreditation Works for Both Big and Small Brands
Verified ethical brands earn lasting consumer trust.
Pet Insurance with Purpose: Agria awarded Ethical Accreditation
The world’s first pet insurer, secures independent ethical endorsement.
Carbon Neutral, Net Zero & More: A Quick Explainer
What do net zero, carbon neutral, and climate positive really mean? This explainer clears up the confusion in under two minutes.
Harvard Business: Effectiveness of 3rd-Party Accreditation
Harvard study reveals that ethical labels boost sales by 13–14%, but only when backed by credible verification.
5 Powerful Reasons Leading Brands Choose Ethical Accreditation
Get recognised for doing GOOD. Ethical Accreditation helps values-led brands build trust, attract talent, and stand out where it matters most.
The Willow Review: How Ethical Accreditation Can Support
Sustainability is driving SME growth. Discover what The Willow Review reveals—and how Ethical Accreditation helps businesses stand out.
Making it easy for consumers to choose Ethical Brands
Providing ethical brand ratings across multiple product sectors, making it easy to choose the most sustainable and ethical brands.
Octopus: Energy of the Future
Octopus continues to be a certified Ethical Energy Supplier in 2025.
What does Ethical Accreditation say about your Brand?
The GOOD Shopping Guide’s ETHICAL mark is a clear signal to consumers of your brand values.
Party Without Plastic: Celebrating Sustainable Success
A better way to party, with eco-friendly party and wedding supplier Party Without Plastic.