Five clear indicators that your company can achieve Ethical Accreditation

Are Your Company’s Values and Goals Based on Clear Ethical Standards?

• Are your company’s core values centred on sustainability, ethical practices, animal welfare, and human rights?
• Are your products ideal for consumers who prioritise ethical shopping choices?

Consumer Communication:

• Do you use your company or brands ethical standards as a key talking point in your communications with consumers, including social media posts, newsletters and customer service interactions?

Do You Document Your Company’s Ethical Standards?

• Have you published clear, detailed policies on your website highlighting your company’s ethical values?
• Do you include information about your company’ commitment to sustainability, fair trade, environmental protection and social responsibility?

Are You Using Responsibly Sourced and Recyclable Materials for packaging and in the office?

• Are your materials and ingredients responsibly sourced?
• Are your products, packaging and office supplies recyclable or have a minimal environmental impact?

Have You Promoted Your Company or Brand’s Ethical Credentials?

• Do you publicise your company’s dedication to ethical practices and sustainability on your website, social media and marketing materials to highlight your ethical achievements and standards?

If you have answered yes to the above steps, then your company’s clear ethical focus is what is necessary to achieve Ethical Accreditation with The Good Shopping Guide.

The Good Shopping Guide is an organisation dedicated to promoting ethical business practices and helping consumers make informed choices. The free to access online guide evaluates and accredits companies based on their commitment to strict ethical standards across various categories such as environmental impact, fair trade, animal welfare, and social responsibility.

Benefits of Accreditation with The Good Shopping Guide

• Credibility: Gain recognition and trust from consumers who prioritise ethical shopping.
• Visibility: Be featured in the free-to-access, Good Shopping Guide, reaching a wide audience of ethical consumers.
• Competitive Edge: Differentiate your brand in a crowded market by showcasing your ethical credentials.

How to Get Accredited

1. Free Initial Assessment (5-10 mins): Fill out the application form, detailing your company’s practices and policies and we will let you know if we believe your company would achieve ethical accreditation
2. Full Application:  If you feel confident in the steps above, complete the full application form and we will be in touch
3. Evaluation: The Good Shopping Guide Research team will assess your submission against stringent ethical criteria.
4. Accreditation: If successful, your company will be accredited and listed in the guide, allowing you to use the ETHICAL mark and promote your ethical status.

You can find further details about the benefits of Ethical Accreditation here or contact our Publishing & Accreditation Director Annabel Wetton to arrange a meeting to discuss your business.

This is a part of a series written by Kat Alexander – one of the Directors of The Good Shopping Guide – to share important information about The Good Shopping Guide and its work supporting and promoting the best ethical companies.