HACOY: Redefining ethical fashion and activewear

We are pleased to announce that HACOY, an innovative Fashion & Activewear brand committed to sustainability, has achieved Ethical Accreditation from The GOOD Shopping Guide. This marks HACOY as a leader in ethical fashion, setting a high standard for transparency, circular design, and environmental stewardship.

HACOY was approved as one of our leading ethical brands following a detailed assessment of its policies and practices relating to the Environment, Animals and People. With its newly awarded accreditation status, consumers can be assured of the brand’s positive contribution to a more sustainable and accountable fashion landscape.

Our assessment has resulted in HACOY receiving an outstanding score of 100 in both our Fashion Retailers Ethical Comparison Table and our Activewear Ethical Comparison Table. In addition, HACOY has earned a place on our respected list of the Top 200 Ethical Businesses.

What is HACOY’s philosophy?

Central to HACOY’s philosophy is its commitment to a circular economy. The brand designs clothing with the intention that items can be redesigned, repaired, rented or resold at the end of their lifecycle, significantly reducing the volume of garments destined for landfill. By encouraging customers to return, repair, or rent pieces, HACOY helps curb unnecessary waste and promotes a more resource-conscious approach to fashion.

By extending the life of high-quality items and offering alternatives to disposable fashion culture, HACOY helps to reduce the substantial environmental resources typically required to produce new garments. The brand also incorporates sustainable materials, including GOTS-certified organic cotton, which avoids harmful pesticides and fertilisers, reducing chemical runoff and environmental pollution. Through its carefully considered design and material choices, HACOY inspires consumers to shop more thoughtfully and invest in long-lasting pieces.

How does HACOY respect Human Rights?

HACOY also upholds strong values when it comes to ethical labour. The brand demonstrates a clean record across all of our Human Rights and Public Record Criticisms criteria and maintains strong standards throughout its supply chain. Its animal welfare policy rules out practices such as mulesing, contributing to its top rating in our Animals category. By choosing HACOY, consumers support a company that prioritises fair working conditions, responsible sourcing, and animal protection.

We have also awarded HACOY with our prestigious Ethical Innovator title in recognition of all of its excellent efforts to give shoppers a cleaner stylish choice.

What does Ethical Accreditation mean for fashion brands?

HACOY’s Ethical Accreditation is a testament to the brand’s dedication to sustainability, ethics, and the future of fashion. At The GOOD Shopping Guide, we are proud to celebrate companies like HACOY that are driving meaningful change within the industry. We congratulate HACOY on achieving Ethical Accreditation and look forward to seeing how the brand continues to lead the way in ethical and sustainable apparel.

To learn more about HACOY and explore its fashion and activewear collections, visit HACOY’s website.