Building your business with value-led certifications

The importance of independently verified certifications for businesses

Independently verified certifications have become a crucial factor for businesses aiming to build trust with all consumers. These certifications not only enhance a business’s reputation but also appeal to a growing segment of consumers who prioritise sustainability in their purchasing decisions.

Businesses that achieve these certifications should actively promote this accomplishment.

Displaying such credentials, like Octopus Energy’s massive outdoor advertising campaign featuring their Ethical Accreditation from The GOOD Shopping Guide, informs consumers of the company’s commitment to ethical practices, product performance, and customer service.  Ultimately, this builds trust and loyalty.

A recent study reveals that over 80% of consumers need to trust a brand before buying from them. Positive reviews and respected certifications reinforce this trust, highlighting the significant influence of certifications on buying decisions.

When companies display key certifications, they send a clear message to consumers:

“We operate ethically and responsibly”

“Our products/services are top quality”

“Our customers love and trust us”

When choosing certifications for your business, it’s essential to align them with the values and priorities that matter most to your customers. If your brand is committed to ethical practices, sustainability, customer service, and quality, independently verified certifications and reviews serve as powerful tools to showcase that commitment.

Accreditations don’t just add credibility—they help tell your brand’s story in a way that resonates with consumers. By securing the right certifications and actively promoting them, businesses can build trust, stand out in competitive markets, and reinforce their dedication to making a positive impact.

If you want to find out if your brand might qualify for Ethical Accreditation, fill in a Free Initial Assessment or contact our Publishing & Accreditation Director Annabel Wetton to arrange a meeting to discuss your business.