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Ethical brand ratings and accreditation since 2001

Naked Paper: Rolling on a Greener Future

What makes Naked Paper an ethically accredited bathroom brand?

We are pleased to announce that Naked Paper, which offers sustainable toilet paper, kitchen roll and tissues, has been awarded Ethical Accreditation from The GOOD Shopping Guide. This achievement follows a thorough assessment of Naked Paper’s policies and business practices by our research team. As a result, Naked Paper has earned a spot in our prestigious list of the Top 200 Ethical Businesses.

Who said toilet roll had to be paper?

Naked Paper doesn’t look like other loo roll – because it’s not. Its parchment hue is thanks to the manufacturing process which avoids the unnecessary bleaching other mainstream brands rely on to get an unnaturally white finish. Instead, Naked Paper skips the redundant chemicals and strips toilet paper back to the essentials: recycled cardboard and bamboo.

It’s just as it says on the box: it’s brown because its greener.

Why Naked Paper?

The Naked truth is a simple one, and you can find it on its website right here. Naked Paper is cost-effective, eco-friendly and royally-recognised sustainable choice.

Founded by Tom and Leila, Naked Paper recently rebranded from Naked Sprout but has always been about delivering sustainable, bleach-free paper that’s better for the planet. With a fossil fuel free factory, and even eco-friendly ink on its packaging, Naked Paper has demonstrated careful consideration throughout its business practices.

To read more about how Naked Paper obtained a top-rating score of 100 in our Toilet Paper Ethical Comparison Table, take a look at Naked Paper’s brand page which offers a breakdown of its score. To learn more about the ethical issues facing the toilet paper industry, you can our article on Ethical Toilet Paper.

Ethical Innovator

At The GOOD Shopping Guide, we are proud to endorse Naked Paper for its commitment to sustainable business practices. We recognise the company as an ethical innovator, reflecting its dedication to setting a high bar in the toilet paper sector. We look forward to see how Naked Paper will continue to lead the way towards a greener future.

Naked Paper’s achievement of Ethical Accreditation is a testament to its strong values and commitment to sustainability.

Explore the brands products and learn more about their sustainable practices by visiting Naked Paper’s website.

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