New Ethical Accreditation mark variations

Why The Good Shopping Guide mark matters more than ever.

As demand for The Good Shopping Guide’s Ethical Accreditation continues to grow, we’re enhancing our approach to support various business needs. We’ve introduced more descriptive versions of our Ethical Accreditation mark designed to fit distinct business objectives.

Our ETHICAL BEST BUY mark has been created to put a clear emphasis on consumer engagement, making it an effective tool for companies looking to enhance trust and drive purchasing decisions. This mark signals to consumers that your products are verified as some of the best options available when it comes to ethical considerations, fostering consumer loyalty and boosting brand reputation. The addition of this mark on packaging and marketing material serves as an immediate symbol of trust, helping consumers easily identify brands that align with their ethical values.

The ETHICAL BUSINESS mark has been designed to highlight the broad nature of a company’s commitment to ethical practices across all levels of operation. This mark showcases that your business upholds strong ethical policies not just in its products but in its overall practices, including sourcing, sustainability, employee welfare and environmental impact. It’s an ideal tool for conveying these values to both consumers and business partners, solidifying your brand as a leader in ethical business operations and building trust across both B2B and consumer channels.

Our original ETHICAL mark represents a comprehensive endorsement, verifying a company’s dedication to ethical excellence across its operations. It’s versatile and adaptable, showcasing a brand’s commitment to transparency, sustainability and fairness. This mark assures customers and stakeholders that the company consistently meets the rigorous criteria set by The Good Shopping Guide, reinforcing trust and credibility.

The Good Shopping Guide Ethical Accreditation mark is a powerful asset for businesses aiming to communicate their dedication to ethical practices clearly and credibly. It acts as an instant symbol of trust and integrity, reassuring consumers, stakeholders, and partners that a company meets high ethical standards verified by independent research. That’s why leading ethical brands, including Octopus Energy, Neal’s Yard Remedies, and Aviva already have it.

Different versions of the mark are essential because they allow businesses to tailor their communication based on specific goals – whether enhancing consumer trust with the ETHICAL BEST BUY mark or showcasing broader, company-wide values through the ETHICAL BUSINESS  mark. This adaptability ensures that the mark remains relevant and impactful across all platforms and target audiences, supporting brand differentiation and reinforcing a company’s ethical positioning in an increasingly conscientious market.

If you want to find out if your brand might qualify for Ethical Accreditation, fill in a Free Initial Assessment or contact our Publishing & Accreditation Director Annabel Wetton to arrange a meeting to discuss your business.