Ruby Cup: Changing the flow of period care

We are pleased to announce that Ruby Cup has achieved Ethical Accreditation from The Good Shopping Guide, cementing its status as a leader in ethical and sustainable period care. Ruby Cup stands out not just for its innovative product but for its commitment to making a positive impact on both people and the planet.

Following its assessment, Ruby Cup has achieved one of the top scores within our Period Products Ethical Comparison Table. This means the brand is significantly more ethical and sustainable than the majority of its competitors, including many well-known period care brands.

Ruby Cup’s ethical approach begins with the design and production of its menstrual cups, which are made from 100% medical-grade silicone. This material is not only safe for the body, but also incredibly durable, meaning that a single Ruby Cup can last up to 10 years.

Traditional period products, such as tampons and sanitary pads, are often made with plastic, chemicals and synthetic fibres. According to some estimates, the average woman will use over 11,000 disposable menstrual products in her lifetime. By contrast, one Ruby Cup replaces hundreds of single-use tampons or pads, significantly reducing the environmental footprint of menstruation.

Beyond its sustainable product design, Ruby Cup’s mission is rooted in creating positive social change. For every Ruby Cup purchased, the company donates a cup to someone without access to menstrual products. This initiative has made a real difference in the lives of people around the world, particularly in low-income communities where access to period products is limited.

Lack of access to safe, effective menstrual products can lead to missed school days, health risks, and social stigma. Ruby Cup is working to break down these barriers, empowering people to manage their periods with dignity and confidence. So far, the brand has donated over 137,000 menstrual cups to individuals in need, across more than 30 countries!

Achieving Ethical Accreditation from The Good Shopping Guide is no small feat. The accreditation process evaluates a company’s track record in various areas, including environmental sustainability, human rights, and animal welfare. By awarding Ruby Cup this accreditation, we are recognising the company’s exceptional efforts in creating a business that not only minimises harm but actively promotes good.

Consumers are increasingly aware of the impact of their choices, and Ruby Cup’s Ethical Accreditation provides further assurance that this is a brand they can trust. We congratulate Ruby Cup on this well-deserved recognition and encourage consumers to consider this ethical, sustainable alternative for their period care needs.

Explore Ruby Cup’s menstrual products on the Ruby Cup website and read more about Ruby Cup’s ethics and how its values impacted its GSG Score in its Brand Page in The Good Shopping Guide.