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Ethical brand ratings and accreditation since 2001

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Annabel Karmel

Is Annabel Karmel an ethical baby food brand?

Created by the author of the same name, Annabel Karmel is a brand of baby food.

Unfortunately, within The Good Shopping Guide’s Ethical Baby Food sector, Annabel Karmel is a below-benchmark brand due to its low score. Even though it has not yet met our benchmark, we still recommend that Annabel Karmel applies for Ethical Accreditation. After receiving its application, The Good Shopping Guide would give Annabel Karmel an assessment and some tips on how to make ethical improvements to its brand.

To find out how Annabel Karmel compares against other brands within the Ethical Baby Food sector, have a look at the Baby Food Ethical Ratings Table. Our Ratings Table can help you to find out more about the criteria that a brand has to meet to achieve meeting our minimum ethical benchmark.

The Good Shopping Guide encourages all brands to follow the great example set by our top-rated brands and introduce more ethical practices.

What does Annabel Karmel receive a top rating for?

Annabel Karmel is awarded a top rating from The Good Shopping Guide for our Vegetarian/Vegan category as a variety of its products are certified by The Vegetarian Society.

Does Annabel Karmel have an Environmental Report?

Unfortunately, Annabel Karmel receives a bottom rating for its lack of an Environmental Report. Its website has an ‘About Us’ page which discusses how the business was created, but there is no information about ethics or the environment.

What can Annabel Karmel do to improve its score? 

Annabel Karmel’s low score on The Good Shopping Guide’s Baby Food Ethical Ratings Table is the result of a calculation of multiple ethical criteria. Even though it has a below-benchmark score, we recommend that Annabel Karmel get in touch and apply for Ethical Accreditation. The Good Shopping Guide would be able to give it some advice on how to improve upon its bottom scores and as a result, Annabel Karmel could see itself becoming a more ethical brand within the Ethical Baby Food sector.

Would your Baby Food brand benefit from Ethical Accreditation? The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Baby Food sector have achieved our ethics and sustainability certification. If you want to find out more about how your brand can cut through the greenwash, contact us or fill out a rapid initial sustainability assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating