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Ethical brand ratings and accreditation since 2001

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Annabel Karmel

Is Annabel Karmel an ethical baby food brand?

Created by the author and baby nutrition specialist of the same name, Annabel Karmel is a brand of baby food. Unfortunately, within The Good Shopping Guide’s Ethical Baby Food sector, Annabel Karmel is a below-benchmark brand due to its low score.

To find out how Annabel Karmel compares against other brands within the Ethical Baby Food sector, have a look at the Baby Food Ethical Ratings Table. Our Ratings Table can help you to find out more about the criteria that a brand has to meet to achieve meeting our minimum ethical benchmark.

Read more about the issues facing the Baby Food sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Annabel Karmel receive a top rating for?

Annabel Karmel is awarded a top rating from The Good Shopping Guide for the Nuclear Power, Fossil Fuels and Armaments categories. This is because the brand is not directly or indirectly involved in any of these unethical industries.

In which areas does Annabel Karmel perform poorly?

Unfortunately, Annabel Karmel receives a bottom rating for the Organic category, as it does not have any products certified as organic.

Additionally, as the company does not have a definitive statement confirming that it does not use GMOs, it receives a middle rating for the Genetic Modification criterion.

What can Annabel Karmel do to improve its score? 

Annabel Karmel’s low score on The Good Shopping Guide’s Baby Food Ethical Ratings Table is the result of a calculation of multiple ethical criteria.

If Annabel Karmel reached out to us, The Good Shopping Guide would be able to give it some advice on how to improve upon its bottom scores and as a result, Annabel Karmel could see itself becoming a more ethical brand within the Ethical Baby Food sector.

Would your Baby Food brand benefit from Ethical Accreditation? The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Baby Food sector have achieved our ethics and sustainability certification. If you want to find out more about how your brand can cut through the greenwash, contact us or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating