Asda

How ethical is Asda?

Asda is a British supermarket brand which sells bananas sourced from South and Central America. Asda has been given a below-benchmark score on The Good Shopping Guide’s Ethical Bananas Ratings Table. Although it has not yet met our ethical benchmark, we hope to see Asda make progress in future.

Read more about the issues facing the Ethical Bananas sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Asda perform poorly?

Asda gets a poor rating for Animal Welfare, as a World Animal Protection report criticised both Asda and Iceland for having the worst pig welfare amongst their suppliers.

In which areas does Asda score well for its ethics?

Asda is given a top score for Organic as it has EU Leaf certification, and a middle rating for our Fair Trade criterion as its bananas are only partially Fairtrade. It also gets a top score for its Environmental Report which contains lots of clear targets.

We found no criticisms of Asda relating to; GM, Nuclear Power, Fossil Fuels or Armaments, so it scores well for these criteria.

How can Asda improve its ethical rating?

The below-benchmark score that Asda is awarded is the result of an evaluation of multiple ethical criteria. To reach our minimum benchmark score and qualify for Ethical Accreditation, Asda has some issues to resolve including its poor Animal Welfare record.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.