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Ethical brand ratings and accreditation since 2001

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How ethical is Bestinvest?

Owned by Permira Holdings Ltd/Warburg Pincus L.L.C., Bestinvest is an investment and financial coaching brand which also provides pensions. Unfortunately, Bestinvest does not yet reach The Good Shopping Guide’s minimum Ethical Benchmark. Due to its low score, it has a low place on the Ethical Pensions Ratings Table and is not one of our ethical pension providers.

Even though it doesn’t yet meet The Good Shopping Guide’s minimum ethical benchmark, we still recommend that Bestinvest apply for Ethical Accreditation. If it applied, The Good Shopping Guide could provide Standard Life with a thorough assessment and some suggestions on how to improve its score to become one of the best pension providers for ethical consumers.

Visit the Ethical Pensions Ratings Table to see how Bestinvest compares to other brands within the Ethical Pensions sector. Our Ratings Tables can help you to find out more about the criteria that a brand must reach to meet our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow the example that has been set by our top- rated brands to introduce more ethical practices and apply for Ethical Accreditation.

In which areas does Bestinvest perform well?

Unfortunately, Bestinvest does not perform well in many categories. It is only awarded a top score for Environmental Destruction and Other Criticisms due to a lack of negative records.

What scores does Bestinvest need to improve upon?

Bestinvest receives a bottom score for its Environmental Report. Its parent company Permira has an Environmental, Social and Governance (ESG) report but it does not include any targets. Warburg Pincus also has an ESG report but it is a private equity company and the report does not mention Bestinvest.

It also receives a bottom score for Political Donations as both Permira and Warburg Pincus have donated over The Good Shopping Guide’s threshold for political donations in recent election cycles.

What can Bestinvest do to improve its score? 

Bestinvest’s below benchmark score on The Good Shopping Guide’s Ethical Pensions Ratings Table is the outcome of a calculation of multiple ethical criteria. If Bestinvest was to work on its  ottom and middle ratings, it could see its Ethical Rating rise on our table and become one of the best pension providers. Even though it has a below benchmark score, The Good Shopping Guide recommends that Bestinvest apply for Ethical Accreditation. That way we can offer it some advice on how to improve its Ethical Rating.

Could your pension brand benefit from Ethical Accreditation? Have a look at The Good Shopping Guide’s Ratings Tables to see what other brands within the Ethical Pension sector have received our ethics and sustainability certification. To learn more, please get in touch or fill out a rapid initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating