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Ethical brand ratings and accreditation since 2001

Blue Chip Feed

How ethical is Blue Chip Feed?

Blue Chip Feed, a sustainable horse feed company, is one of The Good Shopping Guide’s top-rated ethical brands. 

Although Blue Chip Feed does not appear on our Ethical Ratings Tables, its ethical status has been independently verified by The Good Shopping Guide. We encourage other companies to follow Blue Chip Feed’s example and adopt more ethical policies and practices.

What makes Blue Chip Feed so sustainable?

Blue Chip Feed has several ethical policies and practices. The brand was set up to provide healthy and nutritious food and supplements for horses, due to the company owner’s passion for horse welfare. 

Moreover, Blue Chip Feed is involved in charitable activities, which furthers the brand’s ethical status. During Russia’s invasion of Ukraine in 2022, Blue Chip Feed was involved in a fundraising campaign to send over £100,000 in relief aid through the British Equestrians for Ukraine Fund. 

How did Blue Chip Feed attain Ethical Accreditation?

Blue Chip Feed has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Blue Chip Feed is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Blue Chip Feed is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Blue Chip Feed as an ethical brand.