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Ethical brand ratings and accreditation since 2001

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Is Braun an ethical kettle brand?

On The Good Shopping Guide’s Kettles Ethical Ratings Table, Braun does not yet meet our minimum ethical benchmark and as a result, cannot be classed as an ethical kettle brand.

Because Braun does not meet the minimum ethical benchmark in The Good Shopping Guide’s Ethical Kettles sector, it is not currently eligible for Ethical Accreditation.  Despite this, The Good Shopping Guide encourages Braun to get in touch with us and send us an application. When we have received Braun’s application we will offer it some tips on how to improve its score.

Are you interested in finding out how Braun ranks against other kettle brands within the Ethical Kettles sector? Visit the Kettles Ethical Ratings Table.  From The Good Shopping Guide’s Ratings Tables, you can learn all about the criteria that a brand must fulfil in order to meet our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to begin adopting more ethical and sustainable policies, taking inspiration from our top-rated brands.

What makes Braun an ethical brand?

Due to its lack of negative records, Braun receives a top rating in some of our categories. These include Human Rights, Fossil Fuels and Nuclear Power.

Does Braun have an Environmental Report?

De’Longhi, Braun’s parent company has a recent Sustainability Report. However, the report fails to mention any future sustainability and environmental targets.

As a result, Braun receives a bottom rating for our Environmental Report category.

What can Braun do to improve its score? 

Braun’s below benchmark score on The Good Shopping Guide’s Kettles Ethical Ratings Table is the result of an assessment of multiple ethical criteria.

Even though Braun’s score does not yet reach the minimum ethical benchmark in the Ethical Kettles sector, The Good Shopping Guide encourages it to get in touch to apply for Ethical Accreditation. Once we have received Braun’s application, it will be offered some tips on how to improve its score and become a more ethical brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating