Skip to content

Ethical brand ratings and accreditation since 2001

Back to table
Good shopping guide ethical accreditation tick


How ethical is Brother?

Brother is included in The Good Shopping Guide’s Ethical Printers, Scanners & All In Ones Ratings Table. The brand obtains a strong Good Shopping Guide Ethical Rating and passes our
ethical criteria to be considered a good ethical brand.

We encourage other Printer companies to follow Brother’s lead and implement more ethical policies and procedures.

More information on the necessity of Ethical Printers may be found in The Good Shopping Guide to Eco-friendly Printers. Then, in the Good Shopping Guide’s Ethical Printers, Scanners & All In Ones Ratings Table, compare Brother’s Ethical Ratings to other brands’ Ethical Ratings for the Environment, Animals and People.

What does Brother do?

Brother is a Printer brand incorporated and established in 1934 and has received the 5R reward multiple times for its production of eco-friendly printers. The brand is owned by Brother Industries Ltd and it could be argued that this brand produces the best at home printers for the conscious.

In what areas does Brother perform well? 

Brother performs well in most areas of business. The brand has two pages on its website stating targets including an Environmental Action plan 2024 and Environmental Vision 2050 containing a host of future targets. Its products are also EPEAT and Energy Star labeled. Brother is also a member of RMI and has a strong section on Conflict Materialds stating that the company surveys its suppliers to ensure that they align with the company values.

How could Brother rate higher on our Ethical Printers, Scanners & All In Ones Ratings Table? 

Brother is eligible for Ethical Accreditation due to its high Ethical Rating according to The Good Shopping Guide, this is examined by looking at the Environment, Animals, and People within a company and how much the brand considers these. Learn more about how we rate and our research methodology.

Ethical Accreditation would be a good next step for Brother, as this sustainability award boosts customer trust in a brand and serves as a certification for businesses to demonstrate that they meet an ethical standard.

Brother could improve its Ethical Rating score further by improving its Code of Conduct to include a maximum of 60 working hours rather than abiding by local laws (which may ask workers to work for much more than 60 hours).

Look into The Good Shopping Guide’s Ethical Accreditation if you work for or with a Printer, Scanner or All-In-One company that places ethics high on its priority list?

Contact us to learn more about Ethical Accreditation, or complete our short form for an initial ethical evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Eco Labels


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights


  • Conflict Minerals



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating