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Ethical brand ratings and accreditation since 2001

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How ethical is Chanel?

Chanel, a make up brand owned by Chanel S.A. is given a low ethical rating by The Good Shopping Guide. Unfortunately, this brand receives a low Good Shopping Guide ethical score in our Ethical Make Up Ratings Table and has therefore not yet met our minimum benchmark. This brand has several areas to improve upon before it would likely qualify for our Ethical Accreditation.

About Chanel

In 1910, Coco Chanel established the opulent French fashion house Chanel in Paris. Women’s ready-to-wear, luxury items, and accessories are Chanel’s specialties. When Gabrielle “Coco” Chanel started a millinery store at 160 Boulevard Malesherbes in 1909, the House of Chanel was born. The most “accessible” Chanel product may be its cosmetics, which are available at counters in many department shops throughout the world, including Harrods, Selfridges & Co., John Lewis, Debenhams and Boots.

But just how ethical is this famous (and infamous) luxury brand?

In what areas does Chanel perform poorly?

Chanel receives a poor rating for its lack of certified-Organic products. Additionally, individuals associated with the US division of Chanel donated money on numerous occasions to both prominent Republican and Democratic political candidates. These kind of donations prevents democracy from truly taking place.

Is Chanel make up Cruelty- Free and Vegan?

Chanel does not even stock make up that is suitable for vegetarians, and has no Animal Welfare statement. Chanel was also criticised in 2019 for crating dogs in small cages in one Sloane Street shop

In what areas does Chanel perform well? 

The Climate Publication and Performance Update 2021 are two documents that are part of Chanel’s Environmental Report. This Climate Publication highlights a range of goals, including lowering its Green House Gas emissions and utilising only renewable energy sources. The Performance Update provides proof of advancements in Green House Gas emissions and renewable energy. For this, Chanel gets a good rating under our Environmental Report rating criteria. 

How can the Chanel brand improve its ethical rating? 

The Good Shopping Guide’s score results from 15 ethical criteria in relation to Chanel. To reach our ethical benchmark and qualify for our Ethical Accreditation, Chanel has several issues to deal with, including its poor consideration of Animal Welfare and lack of Vegan/Vegetarian products.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating